SSE Audio is Shure UK Rental Partner of the Year
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"Shure's excellent relationship with SSE Audio spans several decades, during which time they've been a highly valued rental partner for us - but this past year, we've worked especially closely together with them," noted Tuomo Tolonen following the handing over of the award.
"SSE were involved with beta-testing for Axient Digital, our new flagship digital wireless microphone system, and this provided us with valuable feedback and allowed SSE to get first-hand experience with the system. After Axient Digital began shipping, SSE was amongst the first companies in the world to invest in it and to deploy it at high-profile events - with excellent results. In short, our relationship with them as trusted partners has gone from strength to strength this year, and this award is our way of recognising that."
“Shure has been a pioneer in microphone technology for over 50 years," commented John Penn. “In fact, 40 years ago, the first trade account we ever opened was with Shure. Over the past 12 months, we’ve invested in the latest Shure technology as we recognise the benefits it brings to our hire customers. With the ever-increasing demands on the RF spectrum and the high channel count that productions now require, Axient Digital is an invaluable tool for us to meet customer expectations. It’s great for the efforts our Hire team have put in to be recognised by Shure with this award.”
Shure's UK Rental Partner of the Year award was established in 2015 to recognise the efforts of Shure's partners in the UK's thriving pro audio equipment rental industry, and has previously been won by Wigwam Acoustics and Stage Sound Services.
(Jim Evans)
