Stage Audio Works enjoys busy Mediatech
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“Mediatech only takes place once every two years, so we have spent a lot of time and energy ensuring that we can maximise our presence at the show,” reflects Shaun Xavier, marketing manager at Stage Audio Works. “The response that we have had over the three days has more than justified this effort. We have been able to spend time with old friends and make some strong new contacts, as well as writing a significant amount of new business.”
This success has been boosted by the support that the company has received from the various brands it represents. Staff from Christie, dB Technologies, Sennheiser and Yamaha were all present on the booth, taking numerous customers through their respective technologies and adding to the expert advice that the Stage Audio Works team was able to provide for other brands, including in-house ranges Stage Plus and Pixel Plus, and international manufacturers such as Analog Way, d&b audiotechnik, Living As One and NovaStar.
“When people talk to us about projects, they are looking for solutions, not just products,” notes Nathan Ihlenfeldt, technical director at Stage Audio Works. “The hands-on approach and systems-based strategy supported by our agencies, suppliers and manufacturers that we highlighted at the show has been highly beneficial and I am certain that we will be in a strong position to win more business as a result of the conversations we had on the booth.”
Stage Audio Works’ presence also spread outside the Ticketpro Dome with daily demonstrations of the VIO L208 from dB Technologies in the sound demo zone.
“We had a packed house for each of the demos, and people were blown away by the VIO L208 system,” says Xavier. “We had a lot of people coming up to the team straight after each performance wanting to know more about the system and how they could get their hands on them. I’m certain that it is going to prove to be a very popular box in South Africa.”
(Jim Evans)
