Stage Audio Works opens live streaming service
Tuesday, 30 March 2021
streamworks-brand-campaignStreamWorks’ core offering is its web streaming service
South Africa - As a direct response to the new pressures faced by businesses in the wake of the COVID-19 pandemic, Johannesburg-based AV technology solutions provider, Stage Audio Works, has announced StreamWorks, an end-to-end live streaming service.
“COVID-19 has changed the way we work forever,” says SAW’s group CTO, Nathan Ihlenfeldt. “Participation in virtual events and remote meetings via the internet has become the norm for most of us, and even when the world finally starts to open up again, will remain an important part of our everyday lives. However, public streaming platforms and the internet in general has come under increasing pressure, with embarrassing consequences to the host organizations.
“With vast experience in delivering video reliably to internet users, especially in Africa, we decided to take things a step further and launched StreamWorks with the aim of providing a modern, end-to-end system that adds a layer of reliability and security to live streams and ensures viewers can access content whenever and wherever they need to.”
StreamWorks’ core offering is its web streaming service hosted on an infrastructure with multiple CDN providers delivering content to end users, and multiple origin servers located in geo- and network-divers hosting environments. With POPs on all of the major IXPs globally, the StreamWorks CDN provides fast loading times and high video quality regardless of viewer location. The StreamWorks player can be embedded in any website, offering full viewer engagement and geo analytics for each event. Events may also be simulcast to social media networks like YouTube, Facebook, Twitch, Periscope and others.
“Our new platform has enabled companies and organisations to successfully stream their events, services, training or whatever it is they would like to share with audiences around the world,” says Ihlenfeldt. “We’ve had an amazing response from the corporate world as well as live venues, churches and religious organisations all looking for safe and reliable ways to reach and communicate with their audiences. It’s even provided a new revenue stream for many of our customers, which is excellent news.”

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