Successful show for Leisure Industry Week
Thursday, 14 November 2002
Leisure Industry Week (8-10 October, NEC, Birmingham) reaffirmed the position it occupies in the calendar for its industry: an increased audited audience of over 14,250 (Independently audited figures from CTS) visitors from across the out-of-home leisure industry - from theme parks to themed restaurants, nightclubs to fitness clubs - attended LIW 2002. They came to see over 350 exhibiting companies showcasing their latest products and services, and to socialise with their peers from their own industry sector, as well as with their contemporaries from across the broader industry through the activities of the 20 leisure industry trade associations supporting LIW 2002.

LIW 2002 featured five individual shows covering all of the out-of-home leisure industry: Body & Soul - a health, fitness and beauty event; FamilyLand - the family fun event for parks and attractions; Food For Leisure - dedicated to catering opportunities for leisure sites; Leisure Environments - the light, sound and design event and Leisure Solutions - covering everything needed to run any successful leisure business.

The number and breadth of trade associations supporting the show and using it to host their events reflects LIW's role as a forum for its industry. These included the Fitness Industry Association (FIA), the Institute of Leisure and Amenity Management (ILAM), the Sports & Recreation Trusts Association (SporTA), the Sunbed Association, the Bar, Entertainment & Dance Association (BEDA), the Showmen's Guild, and Holiday Centres Association. Visitors were also treated to live demonstrations, hundreds of new product launches and opportunities to experience a number of special 'hands-on' features on the floor of the show. International Leisure Industry Week 2003 again takes place at the NEC, Birmingham, from 16th to 18th September.

(Ruth Rossington)

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