The Lower Third partners with Lounges.tv
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Lounges.tv recently launched ‘to democratise the online creator industry, focusing on supporting emerging and grassroots music talent by ensuring that any artist or creator who uses the platform is paid 80% of stream or content revenue within 24 hours’. This ambition reflects the ethos of The Outernet, which uses innovative technology to help the creative community connect with their audiences.
Focusing on The Lower Third’s grassroots performances, which since opening in September are averaging around six shows a week, Lounges.tv partnership means performances in the space will be available for people to stream into their homes through the pay per view service. Fans can therefore support their favourite new acts safe in the knowledge that 80% of the revenue from the streamed performances from the venue will go to the talent themselves.
Speaking about the partnership, Lounges.tv advisor Kiran Sharma - who has managed the careers of musicians including Prince – comments, “Breaking into the music industry is notoriously tough, but Lounges.tv helps artists by ensuring they get fair and swift payments which is so vital for people at the beginning of their career. By partnering with The Lower Third, Lounges.tv is helping artists maximise their performances - both financially, but also in terms of helping get more people watching and celebrating all these new artists.”
Karrie Goldberg, one of the venue operating partners of The Lower Third, says: “By collaborating with Lounges.tv we are excited to further support and celebrate the music and creative community and provide a platform for emerging artists to showcase their music to a big as audience as possible.”
