The Survival Tour gears up to hit the road
Wednesday, 30 September 2020
survival-tour-zoomRide planning on Zoom
UK - Event industry professionals are taking part in a 1,500km bike ride across England to raise awareness of the issues faced by the sector during the COVID-19 pandemic.
Dubbed The Survival Tour, the ride will take place 3-18 October and take a circuitous route from Newcastle to London, passing more than 50 UK venues and festival sites along the way.
Money raised will go to the charity Backup, supporting entertainment technology professionals in need of support - find out how to donate via JustGiving.
Respectful of the UK government’s ‘rule of six’, the ride bubble is comprised of Steve Reynolds and Mike Trasmundi, who work at Loudsound, along with Mark Ward, Harry Ford and Tyler Cole-Homes of Proper Productions. They are inviting other industry professionals to join them along the route - strictly maintaining their distance and riding in their own bubbles of six.
The cyclists will be followed by a tour bus sponsored by Crossland Bussing, in which the team will sleep. Full details can be found at www.wemakeevents.com/the-survival-tour whilst details on joining the ride are available here.
Reynolds states: “The thought of how the people and companies in industry we all love and work in is being decimated will motivate us across the miles. We want to raise awareness and bring people together along the route to show the huge positive contribution events and venues make to our society.”
Ward comments: “Events are all about bringing people together and we hope in this dark hour we can help bring the event community together as part of the #WeMakeEvents campaign. The events industry is a powerful, vibrant and hugely viable sector that is critical to maintaining the cultural fabric of our society, and we want to shine a light on the fact that we have been forced to shut with no meaningful support mechanism.”

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