Undefeated! The PAL Label Challenge at PLASA 2017
Wednesday, 20 September 2017
le-markLe Mark wanted an entertaining way to demonstrate the raw strength of the adhesive they use
UK - On its first ever public outing at PLASA 2017, Le Mark’s new PAL Label Challenge was attempted by some of the shows strongest visitors and exhibitors, but remained completely undefeated.
“The PAL Label Challenge is so much fun. It gets really competitive between friends and colleagues but so far, no one has made it budge.” Said Le Mark’s marketing & strategy manager, Mark Gibbons.
What’s the PAL Label Challenge? Le Mark wanted an entertaining way to demonstrate the raw strength of the adhesive they use in selected PAL Road Case Labels. With the help of with 5 Star Cases, they designed a set of flight case plates, fitted with heavy duty handles and stuck them together using the very same super-strength foam adhesive used in their foam-backed PAL Labels. The challenge is to see if anyone has the strength to pull them apart.
With no one successfully completing the Challenge at PLASA, the search continues…
(Jim Evans)

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