Screenco have purchased an opening stock of Barco’s DLite 10 tiles - primarily for use in the new £32m Manchester Aquatics Centre for the upcoming Commonwealth Games swimming events. The 144-tile order will give them a maximum 30sq.m presentation area, which will be split into three separate displays. Screenco also purchased additional rental structures to allow greater flexibility in creating non-standard shapes.
In view of the humidity in the pool, one of the recommendations made by Screenco was the need for displays to be rated to IP65 for dust and water protection, as confirmed by Graham Andrews, Avesco plc Audio Visual Services Division managing director. "We chose the D10 on its price versus performance ratio and its IP65 front and rear characteristics, which make it ideal for the high degree of outdoor arena and stadium work in which we specialize."
The SIB exhibition has a new home and new look. Lee Baldock reports from Rimini . . .
It was clear this year that Rimini’s SIB exhibition has moved away from its past in more ways than one. Most obviously, it has moved from its usual home - the relatively tatty old Fiera - to the gleaming, air-conditioned, marble-clad new Fiera. But behind the simple fact of location, there seems also to have been an effort to make this a more ‘professional’ exhibition, i.e. to cut out much of the nonsense for which SIB has been known and loved for years.
The ‘old’ SIB epitomised the unique Italian discotheque culture, and the show floor was a vibrant mix of promoters, performers, punters and posers, squeezed alongside the lights, lasers, smoke and sound - all generously applied. The show still retains elements of its past: a separate hall contained a vestige of the former, while the latter - the unrestrained use of smoke and SPLs - was still in evidence in places. However, that special buzz seemed all but gone, and with the apparent abundance of space at the new venue, SIB looked for the most part like it was making a brave effort to grow into a big pair of sensible shoes.
That said, this was not a bad show: business was pretty good according to most exhibitors and the post-show report stated visitors were up almost 2% on the 2000 event. At the end of the day, it’s the business that matters, but SIB always used to show that business and fun are not mutually exclusive . . .
PLASA took a group of UK exhibitors under the DTI’s SESA (Su
Leisure Industry Week (LIW: 8-10 October 2002, NEC, Birmingham) - a key event for all aspects of the out-of-home leisure industry has a new format for 2002 with five dedicated shows and a wealth of ideas and products to make leisure businesses more efficient, attractive and profitable.
Body & Soul: As the largest health and fitness event in Europe, Body & Soul at LIW encompasses all the equipment, technologies, trends and services in the health and fitness market.
FamilyLand: this event is dedicated to family leisure activities. Along with new demonstration plots showing rides in action, visitors will also discover children's play equipment, inflatables, theme park rides, and ideas for animation, costumes, theming and special effects.
Food for Leisure: This covers everything from vending and beverage machines to convenience foods and dedicated leisure catering facilities. In addition, the LIW Menus for Venues profit centre provides inspiration for popular catering facilities such as juice bars, coffee bars and podium cooking.
Leisure Solutions: This event is dedicated to the numerous ancillary products and services needed to run any successful leisure operation and includes everything from computers and software to security, ticketing and communication systems.
Leisure Environments: Packed with ideas and techniques to make a leisure operation a place people want to stay. For restaurants and theme parks to fitness centres and retail developments, this show encompasses all aspects of lighting and sound enhancements, as well as ideas for architecture, interior desig
The time is fast approaching when, once again, the UK’s burgeoning custom installation business gets to share information and demonstrate new product solutions at the CEDIA UK Expo: the UK’s only trade forum dedicated to exploring the latest know-how and hardware available to the custom installer.
The format is a mix of product exhibition and training seminars held in the same venue. Every year it offers home automation practitioners the chance to network with experts in related disciplines and to become acquainted with the very latest techniques, innovations and technologies dedicated to the delivery of the next generation of fully networked ‘automated’ homes. Exhibitors come from the fields of security, satellite, lighting, home automation and AV.
CEDIA’s seminar programme caters for practitioners of all abilities in 21 individual courses, supported by training from a wide range of manufacturers. Subjects are as varied as home cinema room design, residential cabling, sub system integration, lighting controls and home networking. This year as last, members of the public will be welcomed as the guests of CEDIA members at a cost of £10 per head. Those interested should contact their local CEDIA member. A list of members is available via the CEDIA UK website.
ESIP International Event Management launched its new corporate identity and announced its involvement in the new ‘Worldport’ festival taking place in Cardiff this summer. The company unveiled its new identity to clients and colleagues this April. Speaking on board Thames sailing barge the s.b. May, the company’s co-founder, John Ellson, explained that the new identity had been created to emphasize the collective skills and years of experience of the key people within ESIP.
ESIP have been something of a well-kept secret, having supplied event management and technical production services to the music and corporate events sectors. Recent projects in these areas include the Showtime in the Stadium concert at Millennium Stadium, Cardiff, shown on BBC TV last December; the 100th anniversary of Philip Morris International in Buenos Aries with a charity event; the Rochester International Jazz Festival (Up-State New York) and Dee Dee Bridgewater at the Barbican as part of the Jazz @ The Barbican series.
Ellson also announced that the company will be providing all of the event and technical production management, as well as liaising on the booking of artists and accounts management for the Cardiff Worldport Festival this summer. Beginning with a concert by Bob Geldof’s band on 2 July, the festival of music will also include a concert by Manu Dibango and The Soul Makossa Gang with the London Community Gospel Choir in a unique collaboration on stage, and Spanish Flamenco artist, Eva La Yerbabeuna.
Lighting and sound specialist Hawthorn Theatrical has recently supplied lighting, trussing, rigging and drapes for the UK and European leg of the current Chemical Brothers tour. Lighting designer for the tour is Andy Liddle, who has been working with Hawthorn Theatrical since last April. He has specified High End Studio Beams, Martin MAC 300s and Atomic strobes, Clay Paky Stage Scans, Avolites dimmers and a Wholehog 2 control desk.
Hawthorn Theatrical's main challenge was to produce a circular revolving structure which could be used as a projection screen and then flip over to its reflective side at the end of the show to form the centrepiece of a breath-taking finale. In addition, the screen had to be lightweight and modular as it was to travel with the band for the whole of the World tour. As an approved Prolyte dealer, Hawthorn Theatrical provided 4.5m circular truss from the H30V range, along with Stagemaker motor hoists and a variety of specialist fabrics to achieve the stunning space age effects shown in the accompanying photograph.
Liz Madden has joined Chevalier Event Design as Business Development Manager this spring. Madden has joined Chevalier Event Design, Millennium Sails and Eat to the Beat to work with Bonnie May and the team in taking their unique style of bespoke catering and event presentation to a wider range of clientele.
Madden began working in the operational side of the hotel and restaurant industry in 1990, and six years ago transferred her experience and skills to work in sales in the event services sector. Over that period she has become a familiar figure within the corporate events industry where her professional skills and ‘vibrant’ personality not only resulted in a successful career but also attracted the attentions of Chevalier.
"We have just experienced our most successful year to date and we are confident our continued expansion will mean that Liz will be ‘gainfully employed’ helping to take us into new and exciting areas," said managing director Tony Laurenson. Madden said: "I am delighted to have joined this dynamic team and I look forward to an exciting future working at the leading edge of the corporate events industry."
That is the upbeat message from PLASA’s new Show Director, Sue Saint. Celebrating its 25th year, the PLASA Show is the world’s pre-eminent light, sound and audio-visual event, attracting major brands every year, and this year is no exception.
Stand bookings are currently at 82%, with top names such as Vari-Lite, Sennheiser, Martin Professional, Denon, BSS Audio and Total Fabrication already booked. The show pulls in over 13,000 visitors from the UK and abroad each year, having become the main marketplace for the £11billion entertainment technology industry.
"The show is evolving continually," commented Saint, "and one of the key trends emerging is the growing number of manufacturers choosing to exhibit in their own right, rather than rely solely on representation through distributors. In addition, many long-standing exhibitors, including Numark, Peavey, Sound Technology, Avolites and SGM, have reaffirmed the importance of PLASA by booking larger stands. Other major industry players are also recognizing the role the show can play in developing their businesses and this year will see Marantz, Tascam and Duran Audio exhibiting for the first time. All this is happening at a time when the economy generally has been talked down, but the increased interest in the show is clear evidence that the market is picking up and that the PLASA Show is an integral part of the exhibitors’ marketing armoury."
Steve Warren, sales director of Avolites, an exhibitor at the show for the past 13 years, added: "The PLASA Show is clearly the most imp
Now in its 10th year, Big Day Out is an Australian touring festival that visits Auckland, the Gold Coast, Sydney, Melbourne, Adelaide and Perth every January. It is unique in its design, scale and complexity and attracts many headline acts - the 2002 event featured The Prodigy, Garbage, New Order and Basement Jaxx.
This year, security was tightened following the tragic death of 16-year-old Jessica Michalik last year: organizers West & Lees made changes to audience safety provisions and introduced volunteer safety teams, increased audience lighting and erected a new, alcohol-free, D barricade area (from Mojo Barriers) in front of the main stages. The audience was given free water bottles and sun-block, and crowd surfing was banned. "We also carefully considered the time certain bands take to the stage," explained Matt Dougherty, one of three production managers on the tour. "The crowds are getting bigger (52,000 in Sydney) and some music makes them boisterous. Consequently this year we put System of the Down on at 4pm rather than late in the night. Darkness just exacerbates any problem we’ve had in the past."
Other measures include new agreements with artists to stop performances if requested, and paramedics working in the pit. Whilst necessary, all of these extra measures have added to the management’s problems. The added difficulty of unusually tight turnarounds between shows was met with two identical sets of staging, although only one production team and set of equipment was available.
Jands Production Services supplied the audio, in
Imagination - one of Europe’s largest independent design and communications companies, has opened an office in Stockholm. The company has appointed Bo Albertsson, former marketing director at Ericsson Mobile Communications, as the managing director of this new Scandinavian operation. Albertsson, took up the position in March coinciding with the official opening of the office.
"In my role as marketing director at Ericsson, I had been Imagination’s client for five years. I have always been a great admirer of the company and their unique approach to building brands. I think there is tremendous potential for Imagination in the Scandinavian market and I’m delighted to be joining them at such an important phase in their development," said Albertsson. Imagination (Scandinavia) AB will be supported creatively by Imagination’s headquarters in London.
Production rigging experts, Flying Squad Aerial Rigging, were appointed by London-based brand experience agency, LIVE, to assist in the realisation of Robin Thompson’s set design for Barclays Human Resources event at London’s Excel Centre. As the largest single Human Resources event ever staged by Barclays, it stretched across four halls of the Excel centre, covering more than 8000sq.m and was attended by over 1,000 employees.
Working closely with Stage One and Robin Thompson, Flying Squad supplied and installed a staggering 1.2kms of trussing and 126 motors. With Rory Mckeown as project manager and Bryan Wilson as crew chief, Flying Squad accurately configured the structure underpinning Robin Thompson’s design into three sections: auditorium, reception and workshops. Ten individual workshop areas were constructed around the perimeter of the vast semi-circular auditorium. To give the auditorium a more intimate feel, Flying Squad blacked out the entire area and rigged over 1km of black serge drape, behind which another 370 metres of white fabric was suspended. The black drapes were flown out using a total of 18 motors for a dramatic reveal effect - the audience’s surroundings changing from black into brilliant white as the presentation ended and the workshops began.
Stage One realised Robin Thompson’s set design for the stylish main stage. It consisted of two 5m x 3m rear-projection screens with surround flattage, presenter staging and applied graphics to offer an impressive effect. The lighting rig, designed by Martin Locket of Essential Li
Sarner is working on a unique multi-million pound travelling exhibition of Russian Yachts, which is set to open in Hamburg at the end of this year. ‘Treasures from the Tsars Imperial Yachts’, depicts the evolution of the Imperial Navy from 1703, when Peter The Great launched his first ship, through to 1918 and the era of Nicholas II - it includes more than 400 original artefacts, jewellery and ships from the palace of Peterhos and the Central Naval Palace in St Petersburg.
Intellectual property management company, Eagle Crown Productions, who have the rights to this stunning collection, first met with Sarner to discuss the venture almost three years ago. As a result, Sarner have been responsible for every element of the exhibition design and concept; visitors enter by walking onto an imposing aft deck of an imperial yacht; once inside there are displays of panoramic archive film; reconstructions of living quarters, scale models and clothing, with audio, lighting and smells employed to make the exhibition as life-like and interactive as possible.
Sarner directors Mike Bennett and Ross Magri, who bought out the company last year, comment: "We have worked on a concept that uses the best techniques of theatre combined with the disciplines of exhibiting artefacts from this unique collection. The ships were literally floating palaces and the exhibition shows all aspects of what life was like on board these amazing vessels for the sailors, working shipman and the Royal family." Plans are currently in place for ‘Treasures from the Tsars Imperial Yac
Halo Live is a new company, launched by Yann Guenancia and Steve Marley, set up to handle all aspects of visual production and lighting for live tours and events. Halo Live will work with its sister company, the successful London-based operation Halo Lighting, which has been trading for 12 years as a lighting sales, rental and installation house.
The new company will focus on the specific creative needs and demanding requirements of the live industry - from music tours to corporate presentation and everything in between. The move is also designed to enable Halo Lighting to concentrate fully on its traditional core businesses. Halo Live’s production manager is Steve Marley: "We’d reached the stage where we needed to separate the production projects from the straight hire and sales ones. With Halo Live, we offer more than just lighting - it’s a fully integrated visuals package." Other production areas embraced by Halo Live include video production and moving image and large format projection - where it can supply equipment, engineers/designers and expertise.
"We’re proposing something new - a bespoke lighting service," affirms Guenancia. "We’ve worked with every sector of the leisure industry and have a different approach to each of them," he states. "We’re proud to wear our client’s T-Shirts when required. Our aim is to become a lighting department integral to their operation." The new operation will carry the latest technology, including moving light fixtures from High End Systems and Mart
This year’s LDI Backstage event heads west to California, an event that takes in everything from Hollywood to Disney's new California Adventure. The event, which immediately follows the annual LDI Show, runs from Sunday October 20 through to Tuesday October 22.
Attendees will fly from Las Vegas to Los Angeles on the Sunday to see a show at the Mark Taper Forum. On Monday October 21, they will get the chance to explore some key Los Angeles venues, ranging from a classic Hollywood film studio to the new Kodak Theatre, home of the Oscars, and the LA Music Center, plus a hard-hat tour of the new Disney Concert Hall, with panel discussions with the experts along the way. On Tuesday October 22, it’s off to California Adventure where attendees can ride the rides, tour the Hyperion Theatre, play on Paradide Pier, and meet the designers and technicians from Disney Entertainment and Imagineering (WDI) who make it all possible. There's even a BBQ supper planned at Strand Lighting's new Cypress CA factory. Wednesday morning sees a farewell brunch and bus transfer back to LAX.
The Backstage tour is offered for an all-inclusive price of $1799 and includes: LDI2002 full-conference badge; one-way flight from Las Vegas to Los Angeles; three nights hotel accommodation (October 20, 21 & 22); all meals from dinner 10/20 through breakfast 10/23; all theatre tickets and theme park fees; all panel discussions; all local transportation and bus transfer to LAX; Backstage California tote bag and information packets and Backstage swag. If you register before July 15th, you can save $1
Entech 2002 saw the welcome return of the show to its former venue at the Sydney Exhibition and Convention Centre in Darling Harbour, after its brief sojourn in the rather desolate Olympic precinct at Homebush. However, the change to an earlier, February time slot, proved to be rather unlucky weatherwise. On the first two days of the show, Sydney endured torrential downpours, with each day’s rainfall being equal to the entire average rainfall for the month.
That inclement weather may well be responsible for the slightly lower attendance of 5,143, compared with the 6,222 at Entech 2000. However from the comments of many exhibitors, the most notable absence was that of the casual brochure collectors (or ‘tyre-kickers’ as they’re affectionately known).
The Australian entertainment industry is a market dominated by products sourced from Europe and North America, so coming just a few months after PLASA and LDI, the Entech show floor featured many products which had already made their debut at these shows. What was different however, were the products that had been announced, or shown in prototype at LDI and PLASA, but by Entech were actually available and shipping.
Real products on show for the first time, included production versions of Jem’s Glaciator heavy fogger; Navigator Systems’ low-cost Rental Desk software; the Wavefront 8 LongThrow - Martin Audio’s long-awaited array loudspeaker; MA Lighting’s grandMA 3D visualizer; the DMX controlled douser for Selecon’s Pacific profile spots and Rosco’s Model 1700 f
The first Showman’s Show North was declared a success by visitors and exhibitors, as event professionals from the North of Britain gathered at the exhibition on the Great Yorkshire Showground, Harrogate this March.
Over 100 exhibitors and 656 visitors engaged in business in the relaxed atmosphere created at Showman’s North. Whilst not vast in size, the show drew event professionals from all sectors of the events’ industry with visitors ranging across representatives from Council events departments, the Manchester 2002 Commonwealth Games, agricultural shows, corporate and exhibition organizers and event management companies.
Whilst many of the visitors were looking at events for the coming 2002 season, exhibitors also reported taking enquiries for the 2003 season. The exhibitors at the show certainly represented a good cross section of event suppliers. On the avenue from the car park to the exhibition hall visitors passed through the outdoor section of the show flanked by stands ranging from giant outdoor screens and stages, through to entertainment, signage and banner suppliers and caterers. One of the last exhibits visitors passed before entering the main hall attracted the most media attention. ‘Phoenix the calf’ represented a symbol of hope for the countryside during the worst moments of last year’s foot and mouth crisis, and her presence at the Showman’s North was significant in that she was the first livestock to be allowed back onto a showground since the crisis.
Inside the main exhibition hall the diversity of supplier
Pyrotek Special Effects Inc is currently designing and supplying the pyrotechnics for a number of tours, including the Creed Australia Tour and the Kid Rock US Tour 2002. The effects for the latter include fireballs, a variety of gerbs, mines, flame projectors and flame dragons. Pyrotek also recently supplied effects to the European Tour for Slipknot, Creed Weathered Tour 2002 and the televised Miss USA event that took place in Gary, India last month. The company is heading into a busy spring with a number of tours in the pipeline including Britney in Japan, a Green Day Tour in Japan, the Creed North American Tour and Blink 182/Green Day Tour.
The organisers of the forthcoming SBES, the dedicated broadcast sound exhibition (20-21 November 2002), report that 58% of stand space is already booked by only 45 of the 100+ exhibitors who were at SBES last year, indicating that this year’s show will be larger than last year’s event.
The SBES is the only show in the UK exclusively for sound broadcasting. For many exhibitors it is the only exhibition of the year at which they show and thus the SBES is an important opportunity to see the manufacturers and distributors of equipment and services for the broadcasting industry not seen at other exhibitions. The SBES web site at www.sbes.com has become an important resource for the industry as it lists all exhibitors, their products and services and has direct links to exhibitors' web sites. As the list of exhibitors grows this resource will become more and more useful to visitors. The SBES website is always up-to-date with a list of confirmed exhibitors and the latest floor plan.
The SIEL show certainly had a buzz to it this year: most exhibitors were pretty upbeat about business in general and attendance seemed good, but the organisers’ claim of just under 25,000 visitors (unaudited) over the four days is still a little hard to swallow when compared with the audited, de-duped attendance figures of other shows. Percentages are more reliable in the circumstances, and in terms of international attendance, the published figure of just under 5% indicates that this is still a predominantly French show, but a highly successful one at that.
Impact Diffusion distributes lighting brands such as Clay Paky, MA Lighting, Pulsar, ELC, Color Kinetics and Rainbow. News from the stand at SIEL included the very latest addition to Clay Paky’s Stage Line of moving head fixtures - the Stage Profile Plus SV. This HMI 1200 fixture features an impressive new patent pending four-plane framing system which can create large and small dynamic quadrilateral and triangular profiles, framed moving images and 90° rotation of the entire system, together with all the other features you would expect from a fixture of this level. Pulsar’s Snowy Johnson reports an excellent response to the company’s ChromaRange of LED fixtures, the latest addition to which is the ChromaPanel, an LED-loaded colour-changing panel.
US manufacturer Color Kinetics, the fiercely protective pioneer of LED colour-changing technology, is a stablemate at Impact. Its line of highly-engineered fixtures is aimed predominantly at architectural installations.
Brand experience consultancy Hotcakes has made two new appointments to its rapidly expanding team. Tracey Poulton, founder of sponsorship and production company The Staging House, has joined as associate producer. Working closely with Matt Briggs (producer and client services) and Sean Canning (creative director), Tracey will manage the implementation of projects, co-ordinating and overseeing all elements of production, bringing additional creative input to the conceptual stages of each job, liaising closely with clients and assisting in new business development.
Jason Ward moves from his post at global conference and exhibition company Mice International to join as production manager. Ward, who moves from London to the company’s headquarters in Skipton, will manage technical design and resourcing, freelance production staff, and the scheduling, technical and administrative requirements on each project.
"These appointments will give our rapidly expanding team enormous support in both client services and production expertise at all levels," said managing director Chris Spencer.
Multi-talented Canadian singer Bryan Adams was recently accompanied by three of EST’s familiar purple and yellow trucks for a show in Stockholm as part of his UK and European tour. As well as entertaining fans in his distinctive, gravelly voice, Adams is a highly sought after portrait photographer and was recently commissioned to produce a portrait of Queen Elizabeth II for her Golden Jubilee. Keen EST spotters may recently have seen one of their trucks at Buckingham Palace. Delivering rolls of film perhaps?
Staying on a Canadian theme, French Canadian rock star, Garou is currently utilizing five EST trucks to entertain our French cousins on a tour which runs through to April 14. Meanwhile, the inexhaustible cast of Riverdance has now legged it up to Scotland, hotly pursued by as many as 10 EST trucks. The show runs in Edinburgh until the end of March.
Transport fans will be well aware that the motor show season is getting into full swing and, naturally, EST are heavily involved. Three EST trucks rolled into Ireland for the Ulster Motor Show and EST are also servicing the Jaguar and Aston Martin stands at both the Brussels and Geneva shows. The Marsh Roadshow, part of insurance giant MMC, is currently touring Europe and is using EST to transport all the equipment needed to mount a successful show.
The organisers of Entech, the leading entertainment technology exhibition for the Australasian market have reported increased attendance for last week’s three-day show. Darling Harbor proved a popular destination for Entech, with greater interstate attendance (up 8%) and more local visitors. International visits were static, with decreases from destinations other than Singapore (up 10%) and New Zealand (up 5%). Audited actual attendance was up, a record 5,143 trade attended, in addition to 1,272 exhibitor personnel.
The Entech Awards dinner once again sold out, held again at the Metro in George Street. A complete list of winners is attached. Voting was done on the trade show floor, for the first time, in addition to votes garnered from all those who nominated products and people. The Award for Best Lighting Product at the show went to AVR for the Arc Screen; Best Audio Product at the Show went to the Yamaha DM2000, and Best AV Product went to High End Systems for the Catalyst.
Entech will return in 2004 in a new format, which organisers say will be revised to meet the needs of exhibitors and trade visitors. More details are expected in the near future.
Since his TV debut in 1999, Bob the Builder has become a household name and has recently announced his very own 65-date arena tour and Vari-Lite Europe will be there to help him ‘fix it’!
The lighting designer is none other than Patrick Woodroffe, who will work alongside programmer Dave Hill and operator Mark ‘Sparky’ Risk. The Vari-Lite supplied rig includes 22 VL2Cs, 8 VL6C spot luminaires, 38 VL5, 12 VL5 Arc wash luminaires, all controlled from a Virtuoso console. Conventional equipment will consist of 108 Par 64s, 17 Bambino Fresnels c/w colour changers, six Starklite 1200W HMI followspots. The tour sets off in Sheffield, then moves to Nottingham, London Arena, Newcastle, Manchester, Cardiff and Glasgow. It will then travel to Wembley Arena and then finally to Birmingham.
The Poll Winners Concert for the first ever BBC Radio 3 World Music Awards took place last week at Ocean, Hackney’s latest music venue. As the lights went down, the stars - including Johnny Depp and Damon Albarn - came out in force to present the Awards, which celebrate the diversity of music throughout the world.
The event, which featured short sets from the Poll Winners, was also being filmed for broadcast on BBC Knowledge, and crew chief Nick Moran needed to augment the venue’s existing lighting to create a rig which would create maximum impact when televised. This led him to contact Fourth Phase. "It wasn’t until just before the event that we knew exactly what the brief would be," explained Moran. To meet this brief, Fourth Phase supplied 10 High End Studio Colors and 12 Studio Spots, eight bars of four Par 36 ACLs and a Lycian 1.2k HMI followspot.
The day immediately following the completion of the World Music Awards, Fourth Phase was involved in a charity Fashion Show in aid of ICROSS, the International Community for the Relief of Starvation and Suffering, which took place in Lady Margaret’s School, Parsons Green. Fourth Phase was commissioned to design, install and operate the ideal lighting rig to transform the school hall into a fashion show setting, supplementing the venue’s ambient lighting.