PLASA’s Standards Office is appealing for help from the industry. The office is currently reviewing a number of standards-related issues and would value feedback and input from the industry in general, but PLASA Members in particular. Current topics under review include the Event Stewarding Standard - a new British Standard is to be written; EN 55103 - the EMC standard for audio, video and lighting control systems is under revision; EN 60598-2-17 - the electrical safety standard for stage and studio luminaries is to be revised. Also being reviewed at the moment is the Draft Revised EMC Directive - the European Commission's proposed revision and the ESTA Power Cabling Survey - which examines the usage of single conductor feeder cables. If you have an interest in any of these issues, please e-mail Tim Cox at the PLASA Standards Office on email@example.com.
On the day I visited the Cheltenham Jazz Festival, the sun came out. It blazed all day, the perfect start for a night of hot Brazilian jazz.
Funny thing was, I was there to hear one of the classic voices of British r&b: from the early sixties with the Spencer Davis group, through Traffic and Blind Faith to a lengthy solo career, Stevie Winwood has never been less than a national treasure.
He’s not toured since the mid-90s, so this appearance was all the more welcome. How he came to be performing on stage with Brazilian guitar genius Jose Neto is a lengthy story, suffice to say good musicians attract one another like magnets, and I know from speaking to Jose (a friend, as well as a star) that he’d always wanted to re-arrange some of the Winwood canon, so this was to be a special evening in every sense.
For supporting this fledgling festival, mention must be made of Richard Knowles PA, who supplied all front-of-house and monitor control; Annette Ekers who made a first class job of running house sound for most of the week; d&b audiotechnik for supplying the PA, and the theatre staff of the Everyman for lighting, running and generally making the whole thing work.Lighting for Neto and Winwood turned out to be another revelation for me: Francis Coates is an LD I’ve known since the early 70s, but not seen since ‘82. "That’s because I’ve got into films, dear boy," he says. "Same money, and you don’t have to go away from home so much," he informed.
But it’s as a lighting man and musician I know Coates: he st
The PLASA Show, London’s leading entertainment technology event, represents far more than just an arena from which to see the latest developments and innovations within the entertainment technology industry. It also offers visitors the opportunity to learn more about how to use this technology to best effect through its Masterclass Programme. This year, the Masterclass Programme, which runs from the Monday to the Wednesday, will focus on the fields of special effects, architectural installations and audio and corporate presentations and will include an impressive line-up of speakers, all of whom are experts in their specific fields.
Tuesday 11th September 2001, Theme and Leisure Day of the Masterclass Programme is a ‘must’ for visitors interested in learning how, through imaginative design and intelligent production techniques, special effects can be utilised in live entertainment to have maximum effect on the audience. There will be three presentations during the course of the day dealing with different aspects of this vibrant sector.
PLASA welcomes American WOW!Works chief effects artist, Tylor Wymer, an industry leader in pyrotechnics and special effects engineering and the former special effects design director for Walt Disney Entertainment, who will host an exciting session called, ‘Special Effects Ignite The Senses - Putting the Wow! Into Your Productions’. Highlights will include a fun and interactive overview by Mr Wymer in the areas of pyrotechnics, confetti, fog/haze, snow/wind/rain and the new trends in scent technology.
The organisers of Entech 2002 have released preliminary details relating to next year’s event, which takes place from February 4-6 at Darling Harbour in Sydney. The visitor programme includes keynote summits for audio, vision and lighting practitioners on 4 February. The summits will cap the opening day’s educational programme set to feature new format seminars held in the lecture facilities within the Sydney Exhibition and Convention Center. Day One features a Venue Design Forum, an afternoon session with leading lighting designers, two pro audio seminars and a vision/video seminar.
Additional events on Day One include a rigging workshop, an opening day reception on the rooftop at closing time and Mark Cunningham’s famous pop quiz at sundown. A complete programme of events, including the sixth and largest Entech Awards Dinner, will be released ahead of an extensive visitor campaign starting in October.
On Tuesday 17 July, the world famous Ministry of Sound played host to the Final of the DI UK Light Jockey Contest, sponsored by Clay Paky and Pulsar. Battling it out in front of the judges were Simon Elliott, Chris Penney, Richard Whiteley and Rob Calvert. Simon Elliott emerged as the new UK Light Jockey Champion, with Chris Penney and Richard Whiteley being awarded a silver and bronze medal respectively.
The difficult task of judging the final was given to DI’s Paul Fowler, Ministry of Sound’s Lorenzo Meddi, lighting designer Carl Dodds and current World Light Jockey Champion Chris Shead. Each contestant had to program a five minute lightshow to a piece of music of their choice. The standards were very high throughout, with originality and creativity making each lightshow unique in its own right. As part of his prize package Elliott also won a customised gold plated Masterpiece and an all-expenses paid trip to Italy.
Fisher Productions has completed its move to new offices. "The new building is far more spacious than our previous office - as our staff numbers continue to grow, we really needed a place with room for expansion," says Fisher marketer Gemma Courtenay. More staff, bigger projects, a developing in-house lighting and staging department and storage of a variety of props had resulted in Fisher outgrowing its last premises. The 40,000sq.ft area, with warehouse and offices above, presented the company with the ideal solution. With a location that is convenient for both central London and international travel, all that was needed to complete the package was an internal refurbishment to include bright, modern office space with multiple meeting areas and state-of-the-art features.
Projects coordinated from the new premises have ranged from South African Airways Product Launch, the Relaunch of Hong Kong for the HK Economic and Trade Office, a party for 300 guests at Highgrove and the Virt-x Launch Traders Party, which involved a live satellite link with Zurich.
Fisher can now be contacted at 118 Garratt Lane, London, SW18 4DJ.
To complement the exhibition, PLASA has lined up a range of seminars, workshops and clinics that will give an insight into how new technology is creating new opportunities, how individuals have pulled together highly complex projects, why integration is so important and how you can achieve more by picking up tips and techniques from others.
DJs can learn more about MP3 digitally-compressed music files and how this new technology is already creating a platform for a more creative approach. In a programme of seminars sponsored by Installation Europe, audio installation and integration is the theme under which issues of networking, control and the benefits of converging technologies are explored. Tuesday sees a Theme and Leisure Masterclass, presented by Leisure Management, in association with the TEA and TiLE, which focuses on how the leisure industry exploits special effects, lighting and audio technology to create unique environments to enhance the visitor experience. On Wednesday, the sessions move to consider the integration of audio and lighting into building design, the regulations facing those who install lighting, the increasing profile of new media such as LED technology, and the basics of video conferencing.
For the first time, you can also attend any number of focused courses, workshops and clinics. The ISCE is sponsoring three sessions covering the issues associated with audio system design, whilst Loughborough College and the AETTI are jointly promoting a series of courses which offer those interested in theatre a chance to work towards BTEC certification. Al
The 40th anniversary of Amnesty International was celebrated in style at Wembley Arena in a comic cavalcade starring Eddie Izzard, and featuring Paul Whitehouse, Harry Enfield, Phill Jupitus, Jeremy Hardy and many more. Alan Rickman also appeared on the bill, as did Badly Drawn Boy, the Stereophonics and Tom Jones - with a satellite-linked slot from U2 in Toronto.
Called We Know Where You Live: Live! the show was hosted by Eddie Izzard in the spirit of the classic Secret Policeman’s Balls of the seventies, eighties and nineties. The role of production manager fell to John Farquar-Smith ably assisted by crew chief Nick Jones.Izzard is known for his love of performing in an intimate club atmosphere, rather than on television, so a compromise had to be reached to ensure that the light levels were high enough for TV company Initial’s cameras, but not too bright for Eddie’s performance. "After chatting with Eddie we came to a reasonable compromise," comments Dave Smith, one of the two lighting designers called in for the event. That compromise involved two separate rigs - one for the stage designed by Mark Henderson and programmed by Tellson James, and a second for the auditorium, designed by Smith and programmed by Mark (Hippo) Cuniffe. 100 VL5s provided the mainstay of the rig, supported by 24 VL5ARCs, 22 VL6Bs and 40 VL6Cs, with control provided by two Artisan consoles. VL5 wash luminaires were used for TV reinforcement, along with the VL6C spot luminaires.
"We tried to keep the rig as simple as possible," added Smith, "and to em
The 10th Annual TiLE Conference was held for the third, but last, time (for a few years) at the Business Design Centre in Islington, London 12-14 June 2001.
For those unfamiliar with the TiLE concept, it is not unlike Showlight in its make-up with a conference and exhibition running hand-in-hand, and an associated social programme gluing the two together. Certainly one of the most important conferences in Europe, perhaps in the world, TiLE is a key ‘networking’ event bringing together major developers, operators, designers and suppliers from the international leisure market. It attracts people from around the world because it is the one place to meet people of all levels and to listen to and debate about the real projects, techniques and problems facing this major industry.
Most of the major players can be found on the show floor - companies like Electrosonic, Farmer Studios, Jack Rouse Associates, LCI, Media Projects International, Sarner, Sennhesier, BRC Imagination Arts, Barco, DJ Willrich, Edwards Technologies, ECA2 and Landmark. The Show also saw the official launch of ThemeTech MDM - a new company which will build and project manage contracts for a variety of themed environments. It is born out of the long established model and sculpture manufacturer MDM Ltd.
One of the big draws of TiLE is its conference programme which addresses a different main theme for each of the three days. Day one was titled Shifting Sands - a reference to the uncertain climate of the times. There were sessions on the Megatrends of the next ten years and the provocative opp
Booking your tickets to the PLASA Show, the entertainment technology industry’s leading event, running from 9-12 September 2001 at Earls Court Exhibition Centre in London, has never been easier. You can now book in any of the following ways:
By Telephone: The Visitor Hotline is now live! Call +44 (0) 870 429 4472 to make your credit card booking or to request an advance booking form.
Online: Go direct to www.plasa.org/show/register to book online.
There are many advantages to pre-registration. Not only will you save £6 on the cost of entry to the Show (tickets on the door are £12) but you will be sent a personalized badge in advance permitting you fast entry into the show. You will also receive up-to-date information on the Show’s Masterclass Programme and how to book your seat at any of the sessions. Entry to the show is free for overseas visitors.
Now in its 24th year, the PLASA Show will feature over 350 exhibitors - manufacturers, suppliers and distributors of professional lighting, sound and AV equipment for the performing arts, night venues and theme bars, concerts and touring, the DJ market, architectural installation, corporate presentations, amusements and attractions, recording studios, cruise liners, TV and film, educational and religious establishments.
Cadbury Trebor Bassett hosted its 2001 Management Conference at the National Exhibition Centre in Birmingham in June, using the whole of Hall 4. The hall was transformed into five Themed Zones, a Central Piazza Area, an Auditorium Theatre and a Reception Area. Stage Electrics’ NEC branch was contracted to supply and manage the events’ lighting, staging, mains distribution and truss screen structures. Delta Sound provided all audio systems, with PSL/PCP completing the technical aspect with a complicated interactive projection system. Rigging was provided by the NEC’s in-house department.
Lighting designer, Ben Holdsworth, utilized 150 Martin Mac Moving lights headed by 42 Mac 2000s. The room wash was provided by 620 conventional lanterns with 12 City Color Wash Lights, while four flown ZR22 smoke machines provided heavy fog for the central area. The space also required eight DF50 haze machines to allow Ben to create a stunning 20-minute light show for the 1700 delegates.
Each of the break-out zones was individually themed - one of which required over 400m of Duralight non-neon rope light and 50m of Pulsar Flexi Flash strobe tubing to create a massive interactive brain effect! The show was controlled by an Avolites Sapphire Desk, five Avolites Pearls and a Zero 88 Fat Frog desk - all controlling 312 channels of Avolites dimming. Seven lighting operators were needed to run the event, which lasted just six hours. The Conference had a major AV theme running through it for which Stage Electrics NEC provided 5 Trilite Truss screen surrounds. These structur
This weekend, 250,000 spectators at the 35th British Grand Prix enjoyed a close-up view of racing heroes Michael Schumacher, Mika Hakkinen and David Coulthard, via two 4.8m by 8.1m jumbo TV screens from Screenco, supported by 16.5m high tower structures provided by ESS, the international staging and structure specialist. The 43 tonne screens were located at key spectator spots on the circuit, namely Copse Corner and Chapel Curve and relayed live TV coverage. So far this year, ESS has provided support structures for Wimbledon, the Grand National, the Kentucky Derby and Royal Ascot, as well as the one-day international cricket tests at Lords and Edgbaston, as part of the UK tour by Pakistan. In addition, ESS has also supplied screen supports at Twickenham for various national rugby fixtures. This brings the total number of locations where ESS has provided camera and screen supports to eight so far this year.
ESS was asked at the eleventh hour by Wimbledon organisers to provide a second TV screen to meet spectator demand for Tim Henman’s nail-biting Semi-Final match. This was in addition to the original screen support on ‘Henman Hill’ supplied by the company at the beginning of the world-famous tennis tournament. ESS was able to design, build and erect the second tower structure to support the huge screen, once again supplied by Screenco, within eight hours, working through the night to deliver the project four hours ahead of schedule.
Tim Norman, managing director of ESS, said: "The Silverstone contract is a great endorsement for ESS’ capabili
The 26th Sound Broadcasting Equipment Show (SBES) will take place at the NEC in Birmingham from 14-15 November 2001. The way that audio systems within broadcast environments has changed can be described as nothing less than radical: audio networking is the key to how radio stations and studios will see their future and the expansion of products in this sector is likely to witness rapid growth. Companies such as IBM/Jutel, Klotz Digital, and The Oxford Sound Company have been pivotal in the implementation of substantial installations for the BBC and GWR during the course of 2001. "We can set up a studio without having to be concerned about exactly what it is going to do," commented Tim Donaldson, GWR's Technical Director. GWR have recently completed a move to a new studio that is fully networked using Klotz Digital equipment and dining out on the fact that "this is the largest radio only facility that has been built since BH," (BBC Broadcasting House) his commitment to radio reflects the optimism within the radio broadcast industry.
IBM/Jutel have also chosen SBES to show their network solutions. IBM being no stranger to computer networks, their partnership with Jutel of Finland providing the audio expertise has been rewarded by a substantial contract being awarded by the BBC for the English Regions project totalling 26 local radio stations. The Oxford Sound Company is midway through the installation project for these and a resolute Andrew Riley commented: "This is the way that broadcasting can be made to be efficient, reliable and really taking ad
PLASA has worked in co-operation with some of London’s leading entertainment venues to offer an exclusive insight into the workings of some of the city’s most famous venues; this exclusive backstage tour immediately follows the close of the PLASA Show in London this September. Theatrical London delegates will visit the world-renowned Royal Albert Hall for a night at the Proms; the Apollo Victoria Theatre to see the upgraded Starlight Express; Tussaud’s Group Studios for an exclusive technical tour, and the Donmar Warehouse for a ‘Divas at the Donmar’ performance. To top it off, you can step back in time at Shakespeare’s Globe Theatre . . .
Wednesday 12th September: The experience begins with A night at The Proms, The Royal Albert Hall, featuring Stravinsky: The Rite of Spring. Pre-show drinks will be served in the foyer. Performance starts at 7.30pm.
Thursday 13th September: This busy day starts with a coach-ride from Earls Court to The Royal Albert Hall for a guided technical tour of this famous venue, before moving on to the Apollo Victoria Theatre for a guided backstage tour of the recently-upgraded Starlight Express. Following lunch, travel by coach to the Tussauds Group Studios for an exclusive to PLASA tour of the facilities behind the Group’s famous visitor attractions, before visiting Madame Tussaud’s in Baker Street, with an option to go on to the London Planetarium. After a short break, delegates meet up at the Donmar Warehouse, with a tour and performance of Divas at The Donmar featuring Sian Philips. Drinks wil
The UK’s first ever grouping of crowd management companies, the UK Crowd Management Association (UKCMA), has marked its first four months with the announcement of official recognition from two major bodies. The UKCMA was launched in March at the International Live Music Conference in London. Its principle aims are to raise standards within the entertainment event industry and promote awareness of crowd safety issues among legislative bodies in the UK, as well as to foster co-ordination of training and operational standards. The UKCMA, representing the major players in crowd management, aims to achieve this through a continuing educational and networking programme and open forums, targeting all decision makers involved within the crowd management sphere. In the short space of four months, the association has gained recognition from such organisations as the British Standards Institute (BSi) and the Security Industry Training Organisation (SITO), and established links with two other like-minded European organisations.
Almost exactly 12 months since the tragedy at Denmark’s Roskilde Festival, the need for recognised industry standards and a common approach to training is one that can no longer be ignored. The UKCMA aims to set the wheels in motion to raise awareness of the importance of recognised training and operational standards, and in doing so, to help prevent such occurences happening again. "Co-ordinating training standards and a pan-industry approach is now more important than ever," said UKCMA Chairman, Mark Grant. "That is our primary aim
A panel of crowd safety experts, appointed on March 11 2001 by the ILMC (The International Live Music Conference), has now agreed its agenda. The panel (CSP) has been created in order to increase the focus on health and safety in connection with music festivals and similar larger outdoor concerts. Its main purpose is to assist the government, licensing authorities and legislators with ensuring crowd safety at ongoing or future events.
The panel’s work is highly topical through recent developments in the music and festival culture, and its creation was spurred by a number of accidents and deaths at high profile events including Roskilde Festival 2000 in Denmark and other recent crowd tragedies in Australia and South America. An awareness campaign aimed at educating festival audiences across Europe about the seemingly innocent (but proven dangerous) practice of ‘crowd surfing’ is likely to top the CSP’s public agenda for 2002. Responsibility for the health and safety of audiences at major live music events has traditionally been divided between event promoters, local licensing authorities, health and safety authorities, and crowd management (security) companies appointed by event promoters.
Currently there is no pan-European agreement on crowd safety standards and practices at music events. Although individual countries have their own guidelines, in the view of the CSP, differences between individual national practices should be eliminated as far as possible, to ensure that concert and festival audiences are treated to the highest possible standard
The Leicester-based National Space Centre has opened. The £52million project, part-funded by the Millennium Commission, has a host of visitor attractions, in addition to a research facility for scientists and various space exploration artifacts. Central to the new attraction is the Space Theatre, the latest technology is being used to project virtual reality images onto its dome-shaped roof screen.
You can read a full report on the Centre in the August issue of Lighting&Sound International.
Manchester’s most comprehensive cultural festival, Keyfest, is being held this summer. Keyfest offers 103 hours of varied events in a range of Manchester venues spanning 17 days. Event Associates created the programme and co-ordinated the production of the whole festival for radio station Key 103.
The co-ordination of the artists, venues and production of Keyfest was managed by the Event Associates team, with director Colin Sinclair overseeing the project. Manchester’s ‘street cred’ as one of the UK’s main cultural cities was once again underlined with the launch of Keyfest on Thursday 21st June at Loaf. Tom Hunter, managing director of Manchester’s radio station Key 103 welcomed a gathering of media and celebrities to the opening party. The festival programme includes a celebrity fashion show, performances from Ocean Colour Scene, Paul Weller and David Gray, culminating in Keyfest Live, a one-day open air free concert headlined by top 20 artists the Allstars in the afternoon and Space in the evening. There is also outdoor screening of a Tarantino double-bill and comedy performances from Peter Kay and Johnny Vegas.
Amsterdam’s Museum Square provided the ideal setting for an audition of Meyer Sound’s new M3D system. Mike Mann reports.
The audition in question was a classical concert by the Royal Concert Orchestra of a range of classical music - the first performance of its kind to be streamed live on the Internet in The Netherlands.
The Meyer System came courtesy of Hof Audio - The Netherlands’ biggest Meyer Sound user, and owner Bart Hof regards himself as being part of a team - which means that he’s not afraid to voice criticisms. "I’m a true Meyer fan," he explained, "which means that while I can be extremely critical, I can also understand where the product concepts are coming from." The decision to purchase an M3D line array system was, he added, based on a need for a system that would cope with outdoor events: "I knew that we needed a bigger system than the MSL-4. We provided the audio for last year’s Museum Square concert using a system based on MSL-6, DS-2 and MSL-5 (Meyer’s long-throw systems) but we ended up using cranes to fly nearly four tonnes of equipment per side!" The new M3D rig (eight self-powered cabinets per side, complete with their own flying/stacking gear) weighed in at less than half this figure, allowing simpler (and much more elegant) truss towers to be built.
The concert venue is one of the largest formal parks in Amsterdam; and with a distance of 250 metres between the stage and the Rijksmuseum at the far end of the square, Hof had to be certain the system would have sufficient th
PLASA held its most successful AGM to date on Thursday 14 June in the stunning setting of Coombe Abbey, near Coventry. Just under 70 Members attended, including for the first time, a number of Associate Members. One Member even made the trip from Europe.
During the AGM, both PLASA Chairman Mick Hannaford and Treasurer Sammy de Havilland reported a successful year for the Association, covering the wide range of initiatives that had been introduced in the past 12 months.
In his keynote speech, Chairman Mick Hannaford reflected on the changes taking place within the industry and the need for companies to equip themselves to cope with a rapidly changing world. He emphasized the role that PLASA had to play in this, and also stressed the need for more training, an ambition that the Association has given a further boost to with the recent establishment of its training and education steering group. In a reference to the increasing concern about copyright infringement, he also told Members of the Association’s plans to introduce a low cost design registration scheme next year.
Treasurer Sammy de Havilland informed Members that 2000 had been PLASA’s most financially successful year to date. Turnover was up 3% and this despite the fact that neither the rates relating to the Show or the Publishing Division, nor membership fees, had been raised last year. He advised those present that the Association was now in a strong financial position, and as a result, now able to invest in a number of long-term projects.
Following the AGM, members were given a presentation on th
Showlight 2001 shall never be forgot - Tony Gottelier walks us through the highlights.
After having spent the weekend in Helensborough with friends, and undertaking several outdoor excursions immersed in Scottish mist, as opposed to Scotch mist which is something else entirely (and of which more later), it was quite a shock to wake up to unexpected and blazing heat for the first day of Showlight 2001. However, this weather was certainly appropriate as, in a very literal sense, the sun seemingly bathed this fourth quadrennial colloquium on entertainment lighting, in a golden glow throughout.
Huge credit has to go to the committee for the success that Showlight was once again. Some of the members of this panel will be mentioned in this article, some will not, if only because their roles were more behind the scenes, as it were, but all deserve fulsome praise for their contribution to a thoroughly rewarding and convivial event. None more so than long-suffering chairperson, and fellow L&SI columnist, John Watt. For, Watty’s affable charm and wit was a thread that ran throughout. By the end, he was no doubt wishing that he had been born with a different surname, so that an alternative career might have presented itself. But then, I suppose the obvious option of heating engineer isn’t quite as glamorous either, despite the fact that John’s skills in the hot air department are second to none.
The first surprise, on entering the Festival Theatre in Edinburgh, was to discover that the exhibition had been set out on the stage (if only someone had told me that
As part of the Goodwood Festival of Speed, Edwin Shirley Staging, the international staging and structure specialist, has built a bespoke 30m high needle-shaped tower, from which a £1 million Mercedes Benz Gullwing car will be balanced to help celebrate the luxury car company’s Centenary. The car will be placed on its nose and will be on display to visitors during the three-day motor show.
The ESS structure has been specially designed by Gerry Judah, the renowned designer behind such projects as the model of Auschwitz in the Holocaust Galleries at the Imperial War Museum and Linkbridge 2000 in the Woolwich Dockyard Estate, as well as last year’s central display at Goodwood. Patrick Woodroffe, known worldwide as a leader in lighting design and whose recent projects include Lord of the Dance II and the Rolling Stones tours, is lighting the structure. The festival, which opens on July 6, is motor racing’s equivalent of Ascot or Wimbledon and is Europe's premier Historic Motorsports event, featuring classic roadsters from the 19th century as well as today’s ultra-modern racing cars.
After the success of the multimedia waterscreen shows during the world expos in both Osaka (1990) and Tottori (1996), Yves Pépin and his team at ECA2 have been asked to produce the multi-media watershow for the Yamaguchi Expo in Japan, which runs from the 14th of July through to the 30th of September 2001. For the last two years, ECA2 and its technicians have been working alongside the Japanese Expo team to ensure the success of this night-time spectacular. The show will feature images projected onto four monumental spheres, as well as onto a giant water screen; pyrotechnic and fire effects will complete the impressive show.
Brand experience consultancy Hotcakes has won the international award for Best Consumer Products Event at the European IBTM Awards in Geneva (30 May), for its production of Marks & Spencer’s unique ‘Time To Celebrate’ touring show.
‘Time To Celebrate’ has been acknowledged as Europe’s biggest ever touring show undertaken by a retailer and was devised to showcase the retailer’s Christmas/Millennium collections. Taking place in a specially-designed state-of-the-art structure, the show was staged adjacent to M&S’s flagship stores in Bristol, Gateshead, Edinburgh and Camberley. It incorporated a celebrity cooking demonstration, a fashion show and an exhibition of merchandise from the Home & Gifts department, and was seen by 26,000 customers and staff across the UK. The event was managed by a crew of 550, and transported around the country by 25 articulated trucks. Hotcakes collected the award during a ceremony at Geneva’s Inter-Continental Hotel. The Event, which has been incorporated for the first time into the huge European IBTM Exhibition at Palexpo, has been created to recognise the excellence, creativity and planning which helps big brands and multi-nationals reach out to their staff, suppliers and customers. From a shortlist of four, Hotcakes fought off strong competition to win the Award, and received additional acclaim for its production of the Mazda MX-5 Catwalk at Cosmopolitan Show which was Highly Commended.