BTS backs National Mental Health Action Day
Thursday, 6 May 2021
btslogoheader600‘Behind the Scenes views every day as Mental Health Action Day’
USA - The Behind the Scenes Mental Health and Suicide Prevention Initiative has announced its participation in the Mental Health Action Day, to be held on 20 May in partnership with more than 600 leading brands, non-profit organisations, government agencies, and cultural leaders.
Over the past two decades, suicide rates have risen and the COVID pandemic has accelerated the already crisis, giving way to what many mental health professionals have called the “second pandemic”.
Though more people than ever are comfortable discussing mental health, finding effective resources and knowing how to get help remains a challenge. Mental Health Action Day is an open-source movement to drive culture from mental health awareness to mental health action.
Partners will encourage people to take mental health action - whether for themselves, for their loved ones, or to advocate for systemic changes. Resources and tools will be available for people to seek help in a myriad of ways from starting a meditation practice, learning how to support a friend, or advocating for change.
Lori Rubinstein, executive director of Behind the Scenes, says: “Our Mental Health steering committee views every day as Mental Health Action Day. We have spent the last year spreading the word to our industry about the free tools and resources available to everyone through our Mental Health and Suicide Prevention Initiative ( We welcome this opportunity to amplify the message about how important it is to take an active role in your mental health and to make people aware of the diverse resources available through all these committed organisations.
“Mental Health Action Day is being planned in partnership with TaskForce, a cultural organising agency that builds capacity for those taking on the most pressing challenges facing our communities, our nation and our world.”

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