Elation lights Porsche dealership in Austin
Thursday, 23 September 2021
porsche-austin3Porsche Austin’s top floor window display
USA - Car dealership Porsche Austin’s top floor window display features 10 Porsche cars highlighted using SEVEN Batten 72 linear lights from Elation Professional.
Eric Bernstein of Intelligent Lighting Services (ILS) of Austin has worked with the dealership’s ownership group for about 20 years. On this latest project, he worked with Kirk Franceschini, managing partner at Hi Tech Motorcars (Porsche Austin Group), who was tasked with implementing a lighting system that would attract attention to the new dealership. The idea was to line 10 Porsche cars along a sixth-floor display window and illuminate them in high-quality lighting so they couldn’t be missed by the myriads of people who drive by the dealership each day.
Bernstein designed the sixth-floor look and specified 20 Elation SEVEN Batten 72 fixtures, 6ft colour-changing LED battens with 7-color multi-chip LEDs, two units illuminating each car. “We brought several fixtures up there to demo in order to give the client a few choices,” said Bernstein, who was already familiar with the SEVEN Batten from several church installations he has used them on. “We decided that the SEVEN Batten was best for both colour choices and power. It also has an integrated gel slot so it’s easy to put filters in.”
At Porsche Austin, the SEVEN Battens work with light halos above each car, each halo comprising 496 4-color LEDs with the intention of having full control over them. Each halo runs four universes via a Netron EN4 from Obsidian Control Systems, a powerful Ethernet to DMX gateway with internal cues, as well as factory and user presets.

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