GearSource launches G3 global marketplace
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Founder Marcel Fairbairn comments: “It’s funny, but people have become so complacent in their beliefs that all software should magically perform with perfection, while following advancements in technology you’d see from tech giants including Google, Facebook and Apple. In fact, I remember a customer saying to me, why can’t your search just work - like Google. The obvious answer is that we don’t employ thousands of world class engineers to work exclusively on our search functionality. In fact, we have three great coders, developing and maintaining our entire e-commerce platform,” says Fairbairn.
Fairbairn understands the challenges of bringing a complex project to life during such uncertain times for the live events and production industry. “COVID has dealt a massive blow to our entire industry, resulting in people losing their jobs while the companies they work for are on the brink of total failure. In fact, a leading industry trade publication reported that 70% of the industry has lost over 80% of its cashflow, while 65% of businesses have been forced to layoff their employees.”
He adds: “We began work on this platform over two years ago, but I knew the moment this pandemic took hold, our industry, and the global market for pro gear would forever change. We needed to push hard to complete the marketplace and make a difference when it’s really needed.”
Companies who have been unable to transition their businesses online will now have a set of tools to accomplish that, and while it looks easy, the truth is that creating and managing your own e-commerce platform is incredibly difficult and often, quite costly as well, says Fairbairn. “GearSource.com eliminates both the cost and complexity, while providing a global marketplace for businesses of any size, and in any region to market and sell into.”
