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Monday, 15 March 2021
liir-heart-hiresIndividuals are encouraged to help the campaign share its message of hope and support from 15-19 March
UK - Last year the Light It In Red campaign saw hundreds of venues, workplaces and landmarks light up in ‘emergency red’ to raise awareness for the plight of the live events industry during the COVID-19 pandemic. Now, in a bid to spread a message of hope and support to individuals in the industry, the campaign is asking everyone to get involved with a week-long show of solidarity from 15-19 March.
Individuals and businesses are encouraged to support the campaign not only by illuminating buildings and structures as in previous #LightItInRed actions, but also by sharing the campaign’s heart logo on social media.
A statement from the campaign reads: “We know the past year has been bad, we don’t need reminding! So we’re not going to focus on that. We’re going to focus on you. We want to bring the live events industry together in a show of solidarity for all those still working or training and those who have had to walk away due to personal and financial hardship. We want to show support for those who have lost their jobs through no fault of their own, for those that have lost family members, for those that have lost homes and livelihoods and for those that have put their lives on hold.”
The statement continues: “As the message this time is one of hope and support, we are asking people to use the symbol of a heart to send their message. Your support could be shown by simply posting our heart logo on social media or could be as grand as building a heart out of lights, flightcases or truss, and including your message of hope and support for the live events industry.
“We are not asking people to break any kind of restrictions. We are not asking people to spend money, hire equipment, call in favours or bring in staff who are currently furloughed. It is about utilising the resources immediately at hand without causing any additional stress.
“We will not be doing a map or registration this time, but we would love for you to share any images and videos you create with us by emailing them to hello@lightitinred.co.uk with the details of Company/Individual, location, photographer/videographer and your message of hope and support to the industry so that we can share them on social media.”
Those taking part are encouraged to tag Light It In Red on Facebook and Twitter (@lightitinred), and on Instagram (@light_it_in_red) using the hashtags: #LightItInRed, #WeMakeEvents, #GovCantSeeUs, #16March
The heart logo can be downloaded here.

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