John & Jane invests in Astera
- Details
At the time, the company was designing a lighting scheme and providing production for a Brussels Airlines event being staged in an old townhouse, and specifically sought a light source which could be used abstractly to highlight areas of the building. Initially, they purchased AX1s for illuminating a staircase, but ended up buying more from Benelux distributor Controllux, which were used on the floor - in the style of plane emergency lighting.
The long battery life, consistent brightness and easy set-up and use are all reasons attracting them to Astera.
The Pixel Tubes are now working constantly, claims the company. The fixtures are used to light gardens, fountains buildings - interiors and exteriors - main event rooms and spaces, corridors, stairways, stairwells, galleries and any number of ‘nooks and crannies’ that can benefit from being illuminated in a funky, interesting location.
They also proved ideal for lighting the VIP areas at a series of summer beach festivals where John & Jane provided the full technical production packages, and will be used again in the same context this year, including at WECANDANCE, a food and fashion extravaganza staged across four music stages on the beach at Zeebrugge.
Nico Laniere of John & Jane comments: “The Tubes are hugely creative and our customers all love them. [They are] decorative and attractive to look at in themselves.”
(Jim Evans)
