The joint venture sees the creation of Adsworldwide China, an occasion enhanced by the official opening of the company’s new building in Shen Zhen. Amongst the 70 people present there was a large cross-section of representatives from Chinese television and press, as well as the newly selected distributors. After the official signing ceremony, a celebration cocktail party and dinner was held at a nearby hotel in Shen Zhen. The new enterprise will see ADSworldwide’s commercial product ranges being marketed under the ADS label. In a speech at the opening ceremony, David Hopkins spoke of the need for a balanced relationship between Great Britain and China. "For too long," he said "China has been used as the Blacksmith’s shop of the world, often being exploited by some countries that benefited from the low labour rates. The cost of buying household named products from the West is out of the reach of the majority. In a balanced relationship, it is now going to be possible to address the needs of the family in China by producing high quality products at affordable prices." David Hopkins is pictured signing a joint venture agreement with the managing director of the FBBC in the new company’s offices.
Launch of ADS Worldwide China
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