Gaffer Tape – The movie
UK - How do you make Gaffer Tape a rock star? You take a breaking rock band called Star from Ivy plus a great range of Gaffer tape and link the two together and you get https://youtu.be/PcEMR5scOgc
The video was produced, filmed and edited by the St Ives Cambridgeshire based Le Mark team, in time to be showcased by Le Mark at the world largest trade show for music and entertainment products, ProLight + Sound held at the famous Music Messer Frankfurt.
Le Mark has combined a Brexit beating innovative marketing ‘first’, take an everyday consumable product and project it as ‘the’ No 1 rock & roll accessory. Magtape - the professional’s gaffer tape, has a backing track that is fully downloadable and is being played around both central & eastern Europe and Scandinavia. Promoting the product range and a new British band.
Marketing & managing director Stuart Gibbons says, “As a multi-award winning company, Le Mark like all British exporting companies must become even more innovative to survive the difficulties of Brexit. Not only must you have excellent products, we must be able to catch the eye of potential new world markets. Creative video content with an amazing back track that clients can now can buy and download are working incredibly well for us.”
(Jim Evans)

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