PRG launches digital studios for virtual productions
- Details
The studios are housed in the immediate vicinity of major facilities, to enable PRG to react to project-specific technical requirements from clients by utilising its portfolio of lighting, audio, video, scenic and digital solutions. Each studio has its own character, catering to the markets it serves, whilst an expert team is in place to supervise and staff each location. There are two types of environment – the PRG Virtual Production Studios, designed for productions that require more demanding technology such as extended reality (xR), and PRG Digital Studios for pre-recorded or live broadcasts.
The Virtual Production Studios – located in Hamburg, Los Angeles, and Paris – are equipped with xR technology, mixed reality and proprietary Enhanced Environments and Ncam® technology, making it possible to host green screen, standard capture or extended reality (xR) shoots. “From entirely imagined worlds to realistic scenery and backdrops, any environment can be brought into the studio with options for realtime visualisation of virtual elements,” says the company. “As a result, talent can interact with their setting in real time, while producers realize major savings in post-production and travel costs.”
The PRG Digital Studios can be found in more locations, including Chicago, Las Vegas, Nashville, New York Metro, Orlando as well as in The EGG in Brussels, London's Saatchi Gallery, Madrid, Dubai and Buenos Aires, Budapest, Lisbon, Milan, Athens, Sao Paolo, Singapore and Zagreb.
To address COVID safety requirements in each location, PRG has set up social distancing and temperature scanning, sanitisation of space and equipment, dressing rooms, green room and kitchen for client use, equipment operation from a remote-control room and more.
Stephan Paridaen, president & COO, comments: “What makes these studios so valuable is their location near the world’s major business and production centres, the range of technologies and people skill sets immediately available and our ability to bring all these technical solutions and workflow expertise elements together in-studio to realize the project vision of our customers.”
The studios are available for hire now.
