"Obviously, we're delighted," said Stardraw.com CEO, Rob Robinson. "We had already recorded close to 25% growth during 2015, and we were up nearly another 20% again over the course of 2016. Our usage stats bear out the same story with an average of 10,000 sessions per month opened during 2016 which increased to a staggering 15,000 per month in 2016. That we should be enjoying this kind of growth in what has been a precarious year in so many other ways is particularly gratifying.
"There are doubtless a number of factors that explain this positive shift," he continued. "We think that it is due to in part to the increased accessibility of Stardraw Design 7, as well, of course, as the constant improvements, refinements and new features we have been adding over the years. As a result, we have a product that can be fully tailored to our customers' requirements and budget thanks to its modular nature.
"We have also improved accessibility by moving to a new, subscription-based business model which allows customers to pay a small amount monthly rather than a single annual fee. This is a much better solution for cash-flow management and ensures that customers are always enjoying the most up-to-date version of the software."