USA - Inspired by efforts in the UK, mainland Europe and South Africa, the US live events industry is set to host its own #WeMakeEvents ‘Red Alert’ day of action on 1 September.
Using the hashtags #WeMakeEvents #RedAlertRESTART and #ExtendPUA to gain momentum, the move represents a major call to action on Tuesday, 1 September, imploring the US Congress to pass the RESTART Act (S.3814) as quickly as possible, offering economic relief to America’s live events industry, which has been shuttered since March, 2020, putting millions of people out of work. Additionally, the movement is to support ExtendPUA.org in their efforts towards continuation and extension of the Pandemic Unemployment Assistance to provide relief to those without work due to COVID-19.
#WeMakeEvents North American director, Brad Nelms comments: "The group has managed to gather incredible support for this important movement, signing on more than 30 regional directors to lead the initiative in markets nationally. This team have been so fired up and already have commitments from hundreds of incredible venues and iconic locations nationally who will show support."
On 1 September buildings, structures, and residences across the US will be lit in red from 9pm-12am (local time in each market) as the event rolls across North America. The goal to raise public awareness that the live events industry is on ‘Red Alert’ for its very survival, and to create congressional pressure to act now.
#BeAnArtsHero, a grassroots coalition of arts and cultural workers, reports: "The Arts & Culture sector employs 5.1 million people and provides $877 billion value added to the US economy. It adds more value to the economy than transportation, agriculture, or tourism. The Arts & Culture sector is a cornerstone of the larger US economy, making up 4.5% of GDP. Despite their out-sized cultural and economic contribution, the Arts & Culture sector of the US economy is in grave danger.
“Due to COVID-19, 62% of Arts Workers report that they are fully unemployed. 94% of Arts workers report income loss; to date, the average Arts worker reports $23,500 in lost revenue this year. Due to COVID, 66% of Arts workers report they are unable to access the spaces, staff, resources, or supplies needed to perform their work.
“According to the Brookings Institute economic report Lost art: Measuring COVID-19's devastating impact on America's creative Economy, they estimate a loss of 2.7 million jobs and more than $150 billion in sales of goods and services for creative industries nationwide, representing nearly a third of all jobs in those industries and 9% of annual sales. The fine and performing arts industries will be hit hardest, suffering estimated losses of almost 1.4 million jobs and $42.5 billion in sales. These estimated losses represent 50% of all jobs in those industries and more than a quarter of all lost sales nationwide."
The targeted list of cities for the #WeMakeEvents #RedAlertRESTART #ExtendPUA on 1 September across North America includes: Washington DC, Huntsville, Los Angeles, San Francisco, Denver, Orlando, Tampa, Miami, Atlanta, Chicago, New Orleans, Boston, Baltimore, Las Vegas, New York City, Philadelphia, Pittsburg, Nashville, Dallas, Austin, Houston, Salt Lake City, Seattle, Portland, Phoenix, and Canadian neighbours including Toronto, Montreal, and Vancouver.
For information about joining the event and lighting your building red, please contact: WeMakeEventsNorthAmerica@gmail.com

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