According to KTG marketing director, David Webster, the trip was a success for a very simple reason. "It's all about what we do best, which is to offer high quality professional equipment which offer solutions to customers' problems, and to do it in style! And we do our best to try and make it simple. Each distributor has their own DVD presentation on Legend in the language of their territory, as well as any other type of marketing back-up they require. The icing on the cake is to be able to present it in the factory (in this case in German), have customers meet us and also meet the designers so they can get a real feel for who we are and what we do. Then we go out and have some serious fun!"
Uwe Wittman, Midas sales manager for Germany, said: "Most of the customers we invited were from mid-sized rental and installation companies which is where I think we will sell a lot of Legends . . . It was also very useful to give our customers greater insight into the Klark Teknik range. On a professional level they were certainly impressed with what they saw, and they definitely had fun! I have ordered 20 consoles as a result, so I would say that's a fair return." Midas reports 150 confirmed orders on their books with more in the pipeline.
(Lee Baldock)
