HP Sound and K-array plan year of celebration
Thursday, 20 February 2020
Alessandro Tatini and Massimo Ferrati
Italy - In 2020, HP Sound Equipment and its pro audio brand K-array will be marking their 30th and 15th anniversary respectively.
The two anniversaries will be celebrated throughout the year during various events for K-array and HP Sound Equipment clients, suppliers and staff.
The Italian manufacturer got its start in 1990 in studio design and installation, specifically for radio and television, operating as parent company HP Sound. Its three founding partners - Massimo Ferrati, Alessandro Tatini and Carlo Tatini - sought out to develop their own line of MI-based equipment and by 2005, it turned its sights to live sound reinforcement and formed K-array. Practising primarily as a rental company, K-array was driven to find an alternative to the traditional design of a PA system as the sheer volume and weight of these wooden transducers caused the cost of transport to be highly expensive and made the rigging hugely inefficient.
After years of research and testing, K-array’s flagship Concert Series was introduced. Since then, K-array has maintained its reputation for innovative design by developing touring systems as well as line array elements for fixed installations and portable audio.
As the company’s portfolio grew, so did its family of designers, inventors and distributors; today, there are over 60 employees located in Tuscany and a network of 40 distributors worldwide.
In 2018, K-array’s industrial headquarters underwent an expansion and renovation for a restructuring entirely of Italian flavour to harmonise with its deep-seated culture, to reinforce the brand identity of the company and to enhance the sense of community in San Piero a Sieve located in the hills surrounding Florence.
(Jim Evans)

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