Saudi Arabia - The Esports World Cup (EWC) AFT_r Concerts 2025 pushed the boundaries of live entertainment in the Middle East this summer, boasting a diverse lineup of international superstars and regional talent at the 8,000 capacity ANB Arena in Riyadh.
Delivered by integrator Creative Technology Middle East (CTME) for entertainment company MDLBeast, the production combined LED technology, sophisticated media systems, and advanced lighting design to create an immersive visual and audio experience. Central to this spectacle was INFiLED’s ART 4.6 LED series, which provided over 332sq.m of visuals across the stage and venue.
As the technical production partner, CTME led the design, supply, and installation of all video, lighting, and camera equipment for the EWC AFT_r Concerts. The brief called for an ambitious, high-impact setup capable of delivering flawless visuals across a large stage, while ensuring the intimacy and connection audiences expect from world-class live performances.
Carlos Aguilar, head of video at CTME says: “The solution was a stage design built around extensive LED coverage, integrated IMAG screens for live relay, and vertical LED columns that added architectural depth and dynamic lighting interplay. This created a truly multi-layered visual experience, blending technical precision with artistic vision to keep audiences fully immersed throughout every performance.”
CTME’s design featured a 332sq.m LED system, centred around a 14m x 10m main screen (3,024 x 2,160p), flanked by two 76sq.m IMAG displays (2,052 x 1,728p), and accented with eight vertical LED columns (2,160 x 108p) that enhanced the stage architecture. The system was powered by Disguise d3 VX4+ media servers, complemented with over 400 lighting fixtures. grandMA 3 consoles provided unified control across all lighting and visual systems, ensuring perfect synchronisation between content and performance.
Visual content was developed through a collaboration between MDLBeast’s creative team and the performing artists, with each act contributing their own video and graphic assets. The result was a fluid blend of live camera feeds, motion graphics, and artist-driven visuals, extending the stage experience into a fully immersive environment that surrounded the audience in motion and colour.
