Aviv Ron – “Training, or rather industry education, is key to our customers' ability to adopt new technologies”
The Netherlands - Kramer Electronics will exhibit over 13 real-world solutions and technologies at ISE 2015. They will also provide training, education and networking opportunities and make several product introductions on stand 1.F20.

"To demonstrate working solutions in real-life settings, each with a presenter, is the best way to communicate the value - both business and technical - of our extensive product range in numerous vertical markets," said Aviv Ron, vice president business development and strategy at Kramer Electronics.

"We expect that our stand will outperform everything we have done at previous shows and will position us ahead of the competition in our ability to bring solutions of unparalleled value, innovation, functionality, scale and performance. Visitors to the Kramer stand will be able to see the products in action, test them out, ask questions and plan for future project investments."

Set to draw crowds from many disciplines in the AV and IT worlds, highlights include solutions-based demonstration areas such as corporate, education, banking and trading, live events and healthcare.

In addition, there will be dedicated areas for collaboration, control and streaming as well as Kramer's portfolio of 'Installer Solutions', including cables, connectivity and surprising Audio innovations.

Showing for the first time in Europe will be the multi-award winning VIA Collage and VIA Connect Pro true collaboration solutions. On a dedicated booth area, visitors will be able to see first-hand how multiple participants can manage and share video, documents or files securely in real time using PC, Mac or mobile devices.

Like at previous shows, Kramer will take up the opportunity of the biggest industry tradeshow in Europe to launch new products in many product categories. This will include new scalers, range extenders, various audio products and much more.

Reaffirming its commitment to spreading the knowledge about AV technology and solutions, Kramer is set to double its training efforts with ongoing presentations about the benefits of collaboration, which will run at the Kramer stand during all three days of ISE 2015.

Kramer will host a panel on future solutions for productive and effective collaboration in the Unified Communications Theatre, on Wednesday, 11 February, Hall 9.A140 between 16:00 - 17:00.

Commenting on the company's training offering at ISE 2015, Aviv Ron said, "This year, we are putting an even greater focus on education and training to support our technological innovations in the rapidly changing AV and IT world. For the first time, we are introducing Kramer's Training On Demand that will offer all classes in all popular languages, according to visitors' demand. ISE is the perfect place for us to do that and it shows the global nature of our presence and support. Training, or rather industry education, is key to our customers' ability to adopt new technologies and to leverage them when implementing excellent end-users' solutions."

Guests of the popular Kramer ISE 2015 party and evening spectacular will be treated to live entertainment, fun, dine and wine as well as a few surprises on Wednesday, 11 February.

(Jim Evans)

Latest Issue. . .