Ashly Audio amps up Rochester music venue
Tuesday, 3 May 2022
ashlyPhoto City Music Hall is ready to host larger, and louder, shows
USA - Understanding that sound is the main motivator of any club, Photo City Music Hall looked to local power amp specialist Ashly Audio to provide a powerful, flexible solution to the venue’s needs. After ‘an overwhelmingly positive response’ to the recent installation of Ashly Audio’s amplifiers, Photo City Music Hall is ready to host larger, and louder, shows.
What began as a small venue has grown to be a Rochester staple. Photo City Music Hall originally opened in 2016 with owner Daniel Nielsen living in the green room for the first year and a half while growing the space. In the beginning most of the shows were punk or metal bands as well as comedy and burlesque shows.
However, during COVID, the venue rebranded and increased capacity to 500. This allowed them to focus more on music with 95% of shows being music related and EDM being a more popular genre. Most importantly, Photo City Music Hall is a community space that hosts benefit shows for organisations such as the local Leukemia Society as well as the LGBT community with their Pride Fest club pass.
“From when I started working with Photo City, there was always a vision to have it grow to what it is today. I’ve always been a fan of the sound quality of Ashly Audio’s equipment, especially their compressor and limiter algorithm, so they were a clear choice for this project,” states Justin Wyman, designer and installer, JWI Audio. “The artists that play at Photo City need power - from punk and rock’n’roll to EDM, burlesque and metal - the equipment used needs to have amazing crystal clear sound and pack a punch. Ashly’s amps can get beaten to the ground and without losing sound quality - they are tanks.”
For the installation, Wyman chose three different Ashly Audio products: the 3.6SP Protea DSP Loudspeaker System Processor, two KLR-2000 Stereo Power Amplifiers, and six KLR-3200 Stereo Power Amplifiers.
“When you’re running a venue, people can overlook that part of the business is selling sound. Sound is the main motivator here and we knew that Ashly had the power to take our venue to the next level,” mentions Daniel Nielsen, owner, Photo City Music Hall. “From the very first night, there was an overwhelming response from the crowd regarding the system's clarity and sound. Honestly, it’s given me a new flame and desire to push bigger shows through the club.”
“We love working with local venues to enrich the listening experience,” says Noel Larson VP of marketing and business development at Ashly Audio. “With a line-up like Photo City Music Hall’s, clarity, authenticity, and power are critical to delivering each artist’s sound. Dan & Justin knew exactly what they were looking for and we’re proud that from the very beginning, Ashly was on their mind.”

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