AV specialist company Black Box AV has been busy helping Virgin Entertainment Group transform the Our Price stores into the new V.Shop music retail outlets – with 100 stores completed before the third week in November. A major part of the new-look stores is the inclusion of interactive AV technology, and Paradigm AV has supplied Black Box with rear projection screens manufactured by dnp Denmark, which will appear as front-window points of sale in all the re-profiled stores. The complete package for every store includes a BGM system capable of barring music tracks containing bad language, and listening posts where customers can access any CD in the shop via touch-screen technology. Finally, a video-server solution delivers two channels of MPEG video via in-store plasma panels and the front-line dnp rear projection screens.
