Genelec brings RAW solution to Berlin’s Hagius
Wednesday, 6 July 2022
hagiusspaprimage3Hagius has chosen a complete Genelec loudspeaker solution
Germany - Hagius in Berlin is staffed by young professionals that offer classes for various disciplines such as yoga and boxing with the intention of strengthening and conditioning both body and mind, incorporating the spectrum of senses in neuro-athletic training.
Hagius has chosen a complete Genelec loudspeaker solution, supplied by local distributor Audio Pro and integrated by the Berlin acoustic design studio, Studio SPC.
"We wanted to create a space in Berlin where we could offer a different kind of training experience," explains co-founder Timothy Hagius. "Physical performance starts in the mind. Movement is regulated by the central nervous system and sensory input plays a significant role in this process."
For this reason, staff opt to work primarily with smaller groups, placing more of the emphasis on the individual’s multi-sensory journey, following the theory that everyone should be attuned with their own biorhythm. There are several rooms, each of which use a combination of the senses to help simulate a certain state. Sound plays an essential role in all of them, which is why a premium audio solution was required.
"The guys from Hagius asked me to offer them something high-end, functional and aesthetically appealing," says Kenan Jan Ibar, from Studio SPC. "After I introduced them to Genelec’s RAW recycled aluminium loudspeakers they immediately fell in love with the aesthetic, as it blends so seamlessly with their existing interior, based on greys and stainless-steel elements."
The room that received the most attention was the course room where the sound treatment sessions take place. "This is the strongest room in terms of SPL and clarity, on account of the sheer concentration of loudspeakers," Kenan Jan Ibar says. "It contains eight 4040s supported by a 7380subwoofer."
In the gym area, five 4040s were specified, followed by the boxing area which required a further four 4040s – all of these spaces requiring the higher SPLs delivered by this loudspeaker model, the largest in the 4000 series. For the changing rooms and showers as well as the foyer, seven of the more compact 4030s sufficed, as increased output and extended low frequency response were less of a priority.
The same logic applied to the osteopathy room, which benefitted from two 4020s, rounding off the intimate setting. Finally, a single AIW25 ceiling loudspeaker was installed in the relaxation room, intentionally unobtrusive to remove any visual distraction from the space.
Kenan Jar Ibar explains his specification of Genelec: "When it comes to studio applications and sound installations, Genelec is always my personal choice. The sound is incredibly crisp and full - you feel the whole spectrum in a balanced way. Beyond this, they are durable and strong loudspeakers with an extremely long lifespan. In the event that there is a problem, Genelec’s service is second to none. From a design perspective, Genelec’s wide colour selection and signature curved enclosures mean they fit well in almost any environment."
Eric Horstmann, Berlin-based regional business development manager for Genelec, concludes, "It’s been a pleasure working with the Hagius team so far. They are promoting a healthier and more active lifestyle, bringing a fresh, naturalistic approach to the industry. We’re honoured to support them with their vision, and eagerly anticipate the next step of the journey."

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