K-Array and Simai in mobile music initiative
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Named Cricket PE30, the vehicle will be marketed with short and long-term rental solutions by Toyota Material Handling Italia and is launching in July.
Massimiliano Bariola, managing director of Simai SpA comments: “We immediately accepted a role in this innovative project proposed by K-array, as it will allow the Simai brand to position itself within the niche of live entertainment and musical events in general.
“In K-array, we have found a partner with our same enthusiasm and spirit of adaptation to difficulty despite the current situation. And this special project - precisely within the context of social distancing and proximity to urban areas which are the most difficult to reach and travel - will provide maximum performance in terms of both mobility and sound.”
Leonardo Salcerini, CEO of Toyota Material Handling Italia, adds: “A distinctive feature of the Italian DNA is knowing how to reorganise, reinvent and have the ability to find the right formulas to overcome difficulty. The initiative promoted by Simai and K-array is placed precisely in this context: Cricket is a simple, yet dynamic and complete solution that can be a valid solution for the world of entertainment, among the most affected sectors by the health emergency, and can subsequently meet challenges presented in other applications.
“Furthermore, the vehicles used are produced in Milan and are electric, strengthening our commitment in terms of sustainability and respect for the environment. Toyota Material Handling Italia, contributes with commitment to the project, making its commercial network available for rental, vehicle assistance and operator training throughout the country.”
Stefano Zaccaria, VP of sales & marketing of K-Aarray, adds: “The expectations in regard to the solution have been amply rewarded by the interest of the main operators in the events sector, who have immediately shown that they like the mix of advantages offered by the initiative
“It is the first fully electric vehicle intended for this use. We immediately convinced ourselves that thinking about a solution capable of guaranteeing a slow, safe and eco-sustainable movement would have been a win, though unconventional. Right from the initial design stages, we wanted to design solutions capable of meeting the expectations of our customers, mainly small and medium-sized rentals, who in turn support the events of supporting DJs and solo performers."
