Jimmy Johnson (left) with MSA’s Christina Vigso
Denmark - Rigging and automation specialist Jimmy Johnson joins the team at Motor State Automation (MSA) led by Christian Vigsø, where he will be focusing on technical sales for MSA’s innovative solutions including the bespoke design and delivery of systems for entertainment projects involving artists, set, scenery, props, equipment, objects, or anything else that needs to move.
Motor Stage Automation (MSA) is a new company based in Denmark, working internationally.
Christian commented, “We are hugely excited about this collaboration. MSA will benefit from Jimmy’s wealth of experience and massive enthusiasm for the industry and the world of automation as well as his love of logistics and the challenges involved in finding smart and creative solutions!”
Jimmy stated, “MSA’s approach to business and investment is impressive. We all share the same values and work ethics, and I relish this opportunity of working more closely with a great company and an outstanding team.”
MSA has purchased large quantities of leading brands like Litec, Kinesys and Alfa System in the past year to facilitate and combine with its range of in-house products like MSA touring dollies, to help provide fast, efficient, and cost-effective automation for a diversity of theatre, music and corporate shows, tours, and events.
“The company and the kit almost sells itself,” added Jimmy, noting that, once the preserve of only the largest shows with massive budgets, automation is now becoming increasingly affordable.
Jimmy will also continue to be involved in other projects as a consultant, co-ordinator and specifier. He has been in the industry for 25 years. His first tour was with Hank Marvin in 1997 and for the first 12 years of a busy career he was primarily working on the lighting side as a designer, programmer and tech.

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