Lamba, the Hertfrodshire-based distributor for KAM, Nady, Stanton and Cerwin Vega! products in the UK, paid for 12 of their UK dealers to preview their suppliers’ new products on a three-day trip to the recent NAMM show in Los Angeles. Gerry Frost, director of Lamba, said: "We extended the invitation not necessarily to our highest-spending dealers, but as a loyalty reward to those prepared to stock the widest range of products."
