Bubbleworks backs Taylor Swift park promo

USA - Taylor Swift celebrated the release of her new album, Lover by surprising fans with a bubble-filled sky over Central Park. While Swift’s productions usually feature plenty of confetti, Swift opted for the eco-friendly Bubbleworks effect for the performance of Shake It Off live on ABC’s Good Morning America.
“What a privilege to work with Taylor and a dream come true to create this moment in her show,” says Bubbleworks founder Adam Williams. “We wanted to do something big for her fans and create a theatrical bubble experience beyond her wildest dreams.”
The choreographed bubble effect filled the stage and floated over the thousands of fans who lined up 24 hours early for the show.
(Jim Evans)

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