As part of the ongoing development of international sales, and following the announcement that it is now marketing its full range of products direct to overseas customers, DHA has restructured its sales division to incorporate four international regional sales managers. As well as seeking out new international stockists, they will also arrange joint product training and workshops for end users. Three of the regional sales managers have been appointed from within the company: Louise Robson-Tester will be responsible for stockists and dealers in the UK and Eire, while Nigel Sadler assumes control of Benelux and Scandinavian countries. Julie Harper, previously head of DHA's marketing, will now concentrate on the development of sales in Asia, India, Africa and the Middle East. The appointment of the fourth RSM, who will cover middle Europe and Eastern Bloc countries, will be announced later in the year.
