Immersive Room to Breathe opens in London
Wednesday, 27 July 2022
room-to-breatheThis experience has been masterminded by Pixel Artworks
UK - Immersive experience company Pixel Artworks has designed and created the immersive mindfulness experience Room to Breathe. Located in Outernet London, a new ‘immersive culture, media and music district’ at Tottenham Court Road, the sensory experience is based on the science of ‘box-breathing’. It aims to help anxious commuters and busy Londoners unwind and catch their breath throughout the day.
This experience has been masterminded by Pixel Artworks, harnessing the healing power of digital light and pixel technology, with original music written by Matthew Wilcock and guidance from trauma and anxiety consultant Jayne Cox.
Jayne comments: “Anxiety and stress often changes the way we breathe, with our breath often becoming rapid and shallow, resulting in heightened anxiety and becoming ‘stuck’ in a state of fight or flight. Learning and regularly implementing a simple breathing technique reduces anxiety by helping us to have more control over our breath. Once learnt, these techniques become a ‘tool’ that support us anywhere, whether we are on the move or at home.”
Matthew Wilcock adds: “The Room to Breathe music was written as a response to the 4x4 breathing technique giving people a rhythm to breathe to and an emotion to help settle and meditate.”
Jackson Tayler, technical director, Pixel Artworks comments on the technology: “The entire experience was crafted using Epic’s Unreal Engine, giving us control over real-time volumetric cloud and advanced lighting tools. Our rendering pipeline used an in-engine 360 camera, that takes into consideration the audience positions and perspectives needed for a highly immersive experience. This means that the content on the ceilings and walls work as one, and the audience feels encompassed by the experience surrounding them.”
Philip O’Ferrall, CEO of Outernet Global says: “Room to Breathe is a perfect example of how we can use the digital immersive capabilities of Outernet London. It will give visitors a tranquil experience to forget their stress and reflect. It’s really something beautiful to achieve with Pixel Artworks right in the heart of busy central London.”

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