ULA Group to distribute ADJ in Australia
Thursday, 5 December 2019
adjADJ Group’s international sales managerChuck Green, ULA Group’s MD, Cuono Biviano and ADJ president Toby Velazquez
Australia - ADJ entered a distribution partnership with the ULA Group for Australia and New Zealand on 1 December. 
Established in 1992, ULA supplies rental houses of all sizes as well as supporting major installers who provide clients with market-leading visual solutions and services. Working from three offices spread across Australia, in addition to a dedicated facility in New Zealand, the company demonstrates versatility and commitment to each project it undertakes, whether a standalone display for an event or an extensive collaboration with a publicly listed corporation.
“We are extremely excited to extend our partnership with ADJ Group and include the world renowned ADJ product range in our portfolio,” comments Cuono (Con) Biviano, managing director of ULA Group. “The globally strong ADJ brand represents a vast range of innovative products with great ROI and proven reliability supported by a strong warranty program, all perfectly suited for the mid-market. We look forward to working with all the team at ADJ and growing the brand throughout Australasia.”
“ADJ’s product range has matured over recent years from our DJ/club roots to the point that we now offer an unrivalled line-up of professional fixtures targeted at the broad mid-market of the entertainment lighting industry,” adds ADJ’s President, Toby Velazquez.
“As we continue to expand more heavily into the rental, touring and event production sectors, I am excited to be partnering with the ULA Group to grow our market share in Australasia. It is a company with a solid reputation and proven track record, and I am confident that their team is ideally placed to maximise ADJ’s potential in the region.”
(Jim Evans)

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