The arrival of the new WORKS line at Fuzion (see today’s Product News) coincides entirely by design with the appointment of Linton Smeeton, former sales director of RCF. Smeeton was specifically recruited to take on the position of brand manager for the WORKS line and will be responsible for specifying the new brand into jobs. Smeeton commented: "I am delighted to be working in an area of the market I know very well, although the WORKS brand is new to me. However, I'm pleased to say that as well as the listening tests conducted here, Fuzion took the precaution of testing the products extensively in real world sites and found that the range acquitted itself extremely well. The range looks good and sounds good, so I'm looking forward to getting out there and selling it."Fuzion director Paul Ward commented: "Linton will be doing what he does best, and that is getting out in front of customers with the product. He's dealing with a product type he knows inside out and respect for him in the industry is enormous, so we couldn't be better placed to give the brand a flying start."
