London Associates and Strand Lighting have won the prestigious industrial product design award at the recent DBA Design Effectiveness Awards, with Strand Lighting's SL Series of spotlights. Strand’s product development manager, Ian Thomson, and senior design engineer, Martin Freeborn, both attended the awards presentation dinner, held at the Hilton Hotel in Mayfair. Thomson explained that Strand's had been working with London Associates for 14 years and the objective had been to create a new product for the world market, that was smaller, lighter in weight and consumed less electricity than conventional models. The SL Series met all of these requirements with significant results. Within three months of its launch, the SL Series has easily become the best-selling product in Strand Lighting's portfolio. It has also enabled the company to increase its European rental market share from 3% to 15% within one year.
