USA - M2 Events Group is one of the leading live event production services companies in the US, with specialised divisions including Directions AV for corporate clients, Music Matters Productions for concerts and live entertainment, and Big Picture for creative video execution.
With locations in Atlanta, Chicago, San Francisco, and Salt Lake City, M2 has relied on Brompton LED processors as a key part of its inventory since 2020.
“Corporate clients each have very specific brand colours, and we need to deliver exactly that,” says Nauman Lalani, VP of business development, M2 Events Group. “Brompton excels at colour accuracy and colour correction. It simply works every single time, and we don’t need to worry about failure. So, using Brompton has been a very informed choice for our corporate events.”
Earlier this year, M2 Events Group took on one of its most ambitious projects yet, for the National Apartment Association’s annual conference, Apartmentalize, held in June 2024 at the Pennsylvania Convention Center in Philadelphia. As the largest event serving the apartment housing industry, over 12,000 professionals from around the country attend to learn from the industry’s best innovators. M2 was awarded the project, winning out with a strong pitch that involved switching the event from projectors to LED.
“Our producers come from the video world, so we know how to bring that ‘wow’ factor, and we know how to get the biggest possible screen into a space and make it look as good as possible thanks to tech from partners like Brompton and ROE. The client really responded well to that,” explains Lalani.
The Apartmentalize setup included seven screens going across the convention hall, totalling around 270ft wide by 19ft high. M2 used a new cache of ROE Graphite 2.6 (4 in 1) LED panels for the first time at the event, all powered by ten Brompton 4K Tessera SX40 LED processors. The overall resolution measured 30,528 pixels wide by 2,304 pixels high. The screen was running across all three days of the conference, plus a day and a half of rehearsal.
“The client was thrilled with the whole setup – the images, the colour, the clarity,” says Lalani. “It was their first time using LED, which marked a big change for them. The picture quality you get with LED compared to projectors is just way better, and setting up the pixel map only takes a few minutes with LED, it’s so much faster and easier. They were really pleased with the overall quality and the technical ease.”
Apartmentalize was one of the bigger LED setups M2 has executed to date and is in line with a growing demand for scale from clients. Whereas previously a typical corporate project might have a screen around 150ft wide and use around six SX40 processors, today clients want to go bigger and bolder, with screens ranging from 200-300ft across – and new lighter-weight LED panels hitting the market, combined with Brompton’s powerful LED processors, are making it possible to achieve this indoors.
“This size is definitely becoming more of a standard for us,” shares Lalani. “LED panels are heavy, and indoors you’re restricted by the building’s engineering and the weight it can handle on a floor or from a ceiling truss. But if we can safely add more LED panels and more processors, it makes a big impact on the final look. We worked with all the panel manufacturers to spec their lightest offerings, ultimately deciding to go with ROE, and our whole team was very pleased with the engineering and the quality control. It’s scary when you have an LED wall that’s that big and that thin, but ROE really delivered for us.”
“We’re thrilled that M2 Events Group has been able to effectively leverage Brompton processing as they scale up and meet a growing client demand for high-impact shows,” concludes Bruce Rebels, technical sales manager, Brompton Technology. “It’s exciting to see LED becoming more available in the corporate event space thanks to newer, lighter panels, and we’re glad to support these endeavours from both our manufacturing partners and our end users.”
