His initial goals are to open new markets, expand Sales-All's presence in the Benelux region, its product portfolio, set up an international network for second-hand sales and establish a European working network for private label products, such as CLF. He will also focus on the design, supply and installation of systems.
"I am looking forward to working with this professional team to expand sales at both Sales-All and Fairlight," says Kocks. "The well-structured and very healthy financial position of the companies means we are a reliable and secure partner for customers and suppliers, so we have a very firm base from which to progress."
Sales-All was founded three years ago and imports, distributes, installs and provides service for professional audio, lighting and video equipment. Equipment and systems are sold to theatres, clubs, rental companies and many other related entertainment venues such as stadiums, amusement parks and leisure facilities. Fairlight, meanwhile, has been one of the largest import and distribution companies in the Dutch market for over two decades and handles distribution for Martin Professional.
"We are delighted to be able to increase the development of our sales companies by bringing someone of Marc Kocks' calibre into our team," says CEO Theo van Workum. "His knowledge, experience and networking abilities are a perfect match for Sales-All and Fairlight."
(Lee Baldock)
