Martin Audio partners with Audio-Technica Iberia
- Details
The partnership had been put in place at ISE in February and confirmed at Prolight+Sound in April. It follows the appointment of Audio-Technica Germany as Martin Audio’s German distributor in September 2018.
Audio-Technica Iberia MD, Sylvain Hochart, comments: “We were looking for a premium loudspeaker brand with pedigree and high value. Martin Audio was our number one choice - particularly after the new arrangement had started so positively in Germany.”
Bradley Watson, Martin Audio international sales director, adds: “A pan-European deal was always part of the plan, with the advantage of a single point ordering process. Audio-Technica Iberia has a very good network of territory specialists and collectively they bring a lot of experience. We look forward to working with Sylvain and his team.”
A-T Iberia began discussions with Watson and Martin Audio MD Dom Harter after being introduced by Audio-Technica Germany general manager Matthias Exner. “Both Audio-Technica and Martin Audio are passionate brands, with strong values and principles as well as a rich heritage,” says Hochart. “Therefore it was an obvious discussion to have, and it means we can now offer a complete end to end solution.”
With bases in Madrid and Barcelona, A-T Iberia has product managers dedicated to the live and installation sectors, overseen by professional audio product manager Gabriel Albornoz. The company says it already has an experienced Martin Audio product specialist in its team, who had worked with the manufacturer’s previous distributor.
Albornoz concludes: “I am already in love with the point source two-way speakers. The CDD-LIVE8 has really impressed us and we can offer a range of excellent value portable systems. I also have high expectations for the WPC and WPM [Wavefront Precision] Compact and Mini Line Arrays which are extremely convenient for mid-size rental companies with their scalable resolution.”
(Jim Evans)
