Music lovers are encouraged to share photos of the last gig they attended using #LetTheMusicPlay to join the campaign
UK - Artists including Sir Paul McCartney, The Rolling Stones, The Cure, Radiohead, Coldplay, Dua Lipa, Annie Lennox, PJ Harvey, The 1975 and Blur are among the names demanding immediate action to save live music in the UK by signing an open letter to the UK government's Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden. The move is a bid to “show the vital importance of the UK’s live music industry, ensure the Government cannot ignore live music and make noise to get the public and financial support the industry needs to survive”.

The full letter reads as follows:
“Dear Secretary of State,
“UK live music has been one of the UK’s biggest social, cultural, and economic successes of the past decade. From world-famous festivals to ground-breaking concerts, the live music industry showcases, supports, and develops some of the best talent in the world – on and off-stage.
“As important as it is, our national and regional contribution isn’t purely cultural. Our economic impact is also significant, with live music adding £4.5billion to the British economy and supporting 210,000 jobs across the country in 2019.
“Like every part of the entertainment industry, live music has been proud to play our part in the national effort to reduce the spread of Coronavirus and keep people safe. But, with no end to social distancing in sight or financial support from government yet agreed, the future for concerts and festivals and the hundreds of thousands of people who work in them looks bleak.
“This sector doesn’t want to ask for government help. The promoters, festival organisers, and other employers want to be self-sufficient, as they were before lockdown. But, until these businesses can operate again, which is likely to be 2021 at the earliest, government support will be crucial to prevent mass insolvencies, and the end of this great world-leading industry.
“Government has addressed two important British pastimes – football and pubs – and it’s now crucial that it focuses on a third, live music. For the good of the economy, the careers of emerging British artists, and the UK’s global music standing, we must ensure that a live music industry remains when the pandemic has finally passed.”

Following the publication of the letter, artists, venues, festivals, production companies, crew and fans are being encouraged to share photos and videos of the last gig they attended before lockdown using the hashtag #LetTheMusicPlay to help draw attention to the campaign.
As a statement explains: “Hundreds of grassroots music venues face closure, much of the workforce faces redundancy, and the talented supply chain that makes shows happen is crumbling. This is our chance to be heard above all sectors, and to show the vital importance of live music in the UK.”
(LSi Online)

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