Neets hires chief experience officer

Denmark - AV equipment supplier Neets has announced today that Aske Korsgaard Hejlesen has joined the company in the newly created position as chief experience officer. Hejlesen will be responsible for integrating design thinking in the organization to ensure that new products and solutions address actual user problems and needs. He comes with an educational background in industrial design and more than 10 years of experience working with user involvement and design research. Most recently, he worked as a design researcher at the international roof window manufacturer Velux Group.
“I am excited to join Neets and for this opportunity to help the company deliver a seamless and consistent user experience across products and digital touchpoints,” said Hejlesen. “I am passionate about user-driven innovation, and I will be working across all teams to ensure that design thinking permeates the entire organization and is reflected in all products.”
“Exceptional user experience design has always been at the heart of our development philosophy,” said Neets CEO, Michael Jarl Christensen. “I’m therefore delighted to bring on Aske Korsgaard Hejlesen, who comes with the skills and experience we need to bring Neets even closer to users. It is important that we cultivate a user-centered approach across the company in order to create an environment in which design thinking is an integral part of our product development strategy. He will be instrumental in helping us accomplish that goal.”
(Jim Evans)

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