Optimal appoints head of sales and marketing
Tuesday, 14 September 2021
raf-willems-landscape-tnRaf Willems - head of sales and channel marketing EMEA
UK - Optimal Audio has announced the appointment of Raf Willems as head of sales and channel marketing EMEA.
Willems' 20-year career in the industry began in residential audio sales in his native Belgium, before a move into the commercial audio sector with Apart Audio where he progressed through a variety of roles to become sales and marketing director. Following Biamp’s acquisition of Apart, Willems became head of business development for Europe with additional responsibility for managing Biamp’s retail and hospitality team.
“It’s so rare in our industry to get the chance to be involved in developing a new brand from its inception,” says Willems. “I’m passionate about commercial audio so I honestly consider this to be something of a once-in-a-lifetime opportunity. Everything I’ve seen and understood about the launch of Optimal Audio indicates that the company has got its approach to commercial audio right from day one by addressing exactly what the market needs.”
Bradley Watson, sales director at Optimal Audio, adds: “We’re delighted to have secured Raf’s services. He joins us with a proven record of success and a clear enthusiasm for the task at hand.”

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