The Netherlands - Panasonic will, for the first time, launch a high brightness laser projector for large venues that exceeds 20,000 lumens, at ISE 2016.

Panasonic is promising to bring new perspectives and possibilities to the show, "opening up high brightness permanent installations virtually impossible before". The compact laser projector will provide rental and staging companies with a maintenance free alternative for permanent installations and live events.

Panasonic will also use the Amsterdam show to introduce its new System on Chip solution. This enables any third party software, especially Content Management Systems, to be installed on Panasonic display screens without any specific development.

In addition, the company is "promising to wow audiences yet again, with a stunning showstopper".

In 2015, the Panasonic booth drew big crowds as the company projection mapped a Tesla sports car. For 2016, Panasonic is promising a 'Robotic Experience' or RobEx, which is being developed with event company XPION.

Hartmut Kulessa, European projector marketing manager at Panasonic, says, "Industry grade robots in the context of events and entertainment can help engineer people's emotions. Bringing together technologies from different worlds, can create a massive impression, by adding movement as a new dimension to the visual experience.

"When you throw Panasonic picture quality and 4K resolution in to the mix, we are able to provide more depth and a more immersive viewing experience than ever before. It promises to be the star of the show."

(Jim Evans)

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