Peerless-AV and Absen create video wall

UK - AV technology pioneer Peerless-AV and LED manufacturer Absen have teamed up to install an LED video wall in the showroom of Mulgari Cars, bespoke styling and tuning body shop for performance and luxury vehicles. Mulgari wanted a video wall solution that would enable them to advertise their services to new and existing customers via a medium befitting its supercar studio image.
LED was the most suitable choice for its design flexibility, narrow pixel pitch, high contrast in ambient light, 24/7 performance and low power consumption. Absen N Series high bright panels and an easy-assemble, custom LED mounting system from Peerless-AV were chosen for the project.
Bracknell-based Mulgari Cars is owned by Iain Campbell, a former director at AV distributor Midwich Group. “The LED video wall has successfully addressed our visual goals,” says Campbell. “We have an in-house content creation team for our web and social channel advertising, which now extends to the new display platform and is clearly seen by visiting customers and drivers passing by the forecourt.”
A technical team of four managed the install, which was completed quickly and easily, without interruption to Mulgari.
(Jim Evans)

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