Jarrod Etherington - regional sales manager for the North of England, Scotland, and Ireland
UK - Peerless-AV has announced the appointment of Jarrod Etherington as regional sales manager for the North of England, Scotland, and Ireland. With his strong sales background, Jarrod will be responsible for managing reseller relations in his region, growing his account base, introducing new products into vertical markets, and supporting customers with account reviews, marketing tools, training, and events.
Jarrod comes from a family of sales professionals, starting off his career in telecoms supporting field sales representatives before moving into the managed print services industry within a global company as regional account manager. After the pandemic, he joined a Bolton based business as sales manager, providing managed print services, workplace and audio-visual solutions into the education sector.
Keith Dutch, managing director – EMEA, Peerless-AV commented: “Jarrod is an enthusiastic and passionate sales professional fuelled by the thrill of winning deals but, most importantly he understands the importance of being customer facing and building relationships. He has a large region, and we are confident that, with his experience, he will contribute to the growth of the business into Ireland and Scotland.”
“I’m here to make my mark and make a big difference to Peerless-AV’s reseller network in the North, said Jarrod. “It’s a fantastic opportunity to join a global company that is growing year on year.”

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