Absen appoints head marketing for Europe
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Alex, who joins from systems integrator AVMI, will be part of Absen’s corporate marketing team where he will be responsible for European brand marketing and providing local marketing support for the group’s VAPs (Value-Added Partners), referring to Absen’s ecosystem of highly trusted and experienced distributors and systems integrators.
The role will involve collaborating with peers across the business, including China and the US, to develop and implement the company’s marketing plans and brand strategy at a European level.
On his appointment, Alex commented: “I’m excited to be joining Absen at this exciting time. The company has a fantastic reputation for high-quality, reliable products and has been the top Chinese export brand for LED displays for 10 consecutive years; a testament to the company’s vision, performance and endurance in such a competitive global marketplace. I look forward to being part of this international team and working with our valued customers and partners to drive business growth.”
(Jim Evans)
