Anthony Van-Sertima takes key role at SGM UK
Thursday, 23 November 2017
anthony-van-sertima-Anthony Van Sertima
UK - SGM has appointed Anthony Van-Sertima as the new business development manager at its UK branch. Anthony was first introduced to SGM in 2005 and has loved the products ever since.
“In the UK, the network of lighting people is close and friendly. Having extensive knowledge in lighting and production, I’ll be on hand to provide the link between lighting designers and the brand; a friendly, familiar face,” said Anthony about his new role at SGM.
Anthony foresees a huge growth phase for SGM, and is thrilled to be part of that journey.
“It’s not like other manufactures are falling short, but SGM is a few years ahead of competitors, having developed purely LED based technology a few years before the other major manufacturers,” said Anthony. “Also, in terms of the IP-rating, it is an exciting time for SGM as the demand for outside light installations is increasing, particularly here in the UK, but also globally,” said Anthony.
Ian Kirby, director at SGM UK, brought Anthony aboard exactly because of Anthony’s background and extensive knowledge. He is likewise extremely positive about Anthony’s influence on SGM’s expansion into the theatre market. “Anthony brings a wealth of experience in lighting design and production. He is perfectly placed to help SGM develop its marketplace in production and theatre,” said Ian.
(Jim Evans)

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