Atlona strengthens UK sales management

UK - Atlona has strengthened its UK and Ireland sales team with the appointment of industry veteran Alex Moss as senior sales manager. Reporting to Atlona general manager Ronni Guggenheim, Alex will leverage his broad industry expertise to support sales initiatives across end users, partners and systems integrators as he works to expand the company’s regional presence.
Alex’s trajectory has followed parallel sales and technology paths through much of his nearly 10 years in commercial AV industry. Since late 2013 until joining Atlona on 1 October, Alex held technical sales consultant and sales manager positions at various times with Cabletime, a leading manufacturer of IPTV, digital signage and media distribution products.
“With the addition of AVoIP, control and wireless collaboration, Atlona’s product offering has evolved toward a full solutions-oriented approach,” said Guggenheim. “The sales process has therefore grown more demanding as we cover a broader scope in commercial AV installations. Alex brings the relevant background and experience of complex systems sales, and working with end users and systems integrator – both qualities that Atlona needs to continue its growth momentum throughout the UK and Ireland.”
(Jim Evans)

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