Audio-Technica Canada appoints GM and relocates
Tuesday, 18 May 2021
kenji-yamabeKenji Yamabe – general manager
Canada - Following Audio-Technica Canada’s recent announcement of its decision to streamline processes for its professional audio distribution operation, ATCA has revealed further consolidation with a move to new office facilities. This coincides with the appointment of permanent general manager, Kenji Yamabe.
Yamabe – who comes from Audio-Technica Europe – takes over from Susanne Seidel, a business consultant who has been acting GM since June 2019.
Commenting on her time at ATCA, Seidel states, “It has been my absolute pleasure to serve as ATCA’s interim GM; overseeing the development of a proficient organization that is ready for the next step of business growth”.
She continues, “Although the circumstances created by Covid have not been ideal for anyone, I am proud of what we have accomplished as a team and delighted to be able to leave the company in such a robust position. Audio-Technica Canada has remained resolute while staying true to its fiercely independent roots amid a sea of competitors and despite everything we’ve had a strong business year. In conjunction with the gradual lifting of Covid restrictions, I am certain that the future is bright for the company, and I know that Kenji will do a great job in the next phase.”
Yamabe has over 15 years’ experience within businesses that operate on a global scale, including eight spent working across various positions at AT. “I am excited to take on the mantle of GM at ATCA. Susanne Seidel has done a stellar job thus far, and the company is primed for an even more successful upcoming fiscal year with the opening of ATCA’s new office, and the easing of restrictions,” says Yamabe. “I’m looking forward to being able to apply my accumulated years of experience to the role and combined with a thorough understanding of AT’s extensive range of products – as well as the company’s ethos – I believe I can add significant value to our position within the industry.”

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