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Reto Brader was previously vice president of sales and marketing
Switzerland - Audio over IP pioneer Barix thas announced that the company has promoted Reto Brader to CEO, following a successful tenure as vice president of sales and marketing. The change in company leadership correlates with the availability of new products that Barix introduced in 2018, including its award-winning RetailPlayer platform for background music distribution.
The remaining Barix management team, which has worked together effectively for the past several years, will continue in their established roles with full support from Brader. This includes company founder Johannes Rietschel as CTO, Joan Parrilla as VP Engineering, and Mario Almeida as VP Production.
Before joining Barix, Brader held key business and technical roles at Hewlett Packard, Pixelmetrix, Utah Scientific and Alcatel. He has a degree in Electronical Engineering and an MBA.
Rietschel comments: “Reto knows the market and has demonstrated his strength in building and managing the distribution channel and key customer relationships. His many years at the frontline in the worldwide AV and broadcast markets are key assets to Barix.”
Departing CEO Ivo Killer will leave Barix following a three-year tenure that laid the business foundation for Barix’s recent success. “We thank Ivo for his years of excellent service and wish him well in his future endeavours,” says Rietschel.
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