Cédric Leoture joins Peerless-AV in France

France - Peerless-AV has announced the addition of Cédric Leoture to the position of channel account manager – France. Based near Paris, Cédric is responsible for stimulating existing channel relationships and driving new partner-based development activities to enhance Peerless-AV product knowledge and brand awareness in the rapidly growing French AV market.
“France is a major growth market for us so maintaining and strengthening our routes to market is crucial,” commented Melinda Von Horvath, vice president of sales EMEA, Peerless-AV. “Cédric is a great new addition to the export Sales team with an impressive background working with several of our French customers. His experience in AV and IT distribution means he has a solid understanding of channel sales and a high level of technical expertise, which will be instrumental in taking us to the next level in the region.”
Prior to joining Peerless-AV, Cédric worked for a value-added distributor where he was responsible for business development of video conferencing, interactive flat panels and other smart technologies. Prior to that he worked closely with corporate resellers at specialist distributor Sidev (part of Midwich Group) and before that held various commercial sales roles within IT distribution.
(Jim Evans)

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